ShareChat and Moj have announced a partnership with Tencent’s global gaming brand, Level Infinite, to launch THE MISFITS, a bespoke gaming micro-drama. Headlined by Ujjwal Chaurasia, known online as Techno Gamerz—India’s most-followed gaming creator with over 50 million subscribers—the series marks a significant intersection of gaming, creator fandom, and scripted short-form storytelling.
Produced to commemorate the launch of Level Infinite’s upcoming title Gangstar Mirage City, THE MISFITS integrates its central storyline directly into the game’s virtual universe rather than relying on conventional promotional formats.
The narrative follows a university freshman who organizes a secret society of outsiders through anonymous digital broadcasts, setting the plot within the urban landscape of the game world.
Key Campaign Details:
- Premiere Date: August 20, 2026, streaming exclusively across ShareChat and Moj.
- Game Pre-Registrations: Live on the Google Play Store through August 20, 2026, granting early access and exclusive in-game assets.
- Format: Scripted, episodic vertical micro-drama integrated directly with video game lore.
The project highlights the convergence of two rapidly expanding digital sectors in India: gaming and short-form serialized entertainment. The ShareChat ecosystem currently records more than 60 million monthly active users (MAUs) and generates approximately 900 million daily episode plays, providing a high-volume distribution network for creator-driven content.
By linking Moj’s creator-led user base and ShareChat’s micro-drama audience with Level Infinite’s intellectual property, THE MISFITS illustrates a shifting model for digital game marketing in regional entertainment markets.
Regarding the partnership, Neha Markanda, Chief Business Officer, ShareChat and Moj, said:
Micro-dramas are rapidly emerging as one of India’s most exciting new entertainment formats, reshaping how audiences discover and engage with episodic storytelling in the vertical format. At ShareChat and Moj, we’re excited to be at the forefront of this evolution by creating experiences that bring one of the biggest passions in the country – gaming – alongside creators, brands and storytelling in an innovative way under one roof. THE MISFITS is a strong example of this vision, combining the scale of Techno Gamerz, the immersive world of Gangstar Mirage City, and the power of the ShareChat ecosystem to create a first-of-its-kind gaming micro-drama. As brands look for more authentic and engaging ways to connect with their digital-first audiences, we believe collaborative micro-dramas will play an increasingly important role in the future of entertainment and brand storytelling.
Sidharth Arora, IN Country Manager of Level Infinite, added:
Gangstar Mirage City has been built around immersive storytelling, so we wanted its launch to reflect that same philosophy. Partnering with ShareChat, Moj and Techno Gamerz enabled us to introduce the game through an original narrative that naturally unfolds within its world, something a trailer never could. THE MISFITS is more than a campaign, it’s an innovative entertainment experience that brings together gaming, creators and storytelling in a way that feels authentic and engaging for today’s audiences.