itel has launched its latest feature phone, the Ace 3 Heera, in India. This marks a broader transition for the company, as it becomes the first brand in India to feature Type-C charging ports across its entire feature phone lineup, including entry-level models.
The shift to Type-C connectivity aims to address long-standing charging limitations in the feature phone segment, which has traditionally relied on older Micro-USB standards. By adopting a universal charging port across its portfolio, itel enables users to utilize a single cable for both smartphones and feature phones.
Hardware and Power Management
The Ace 3 Heera is designed for daily communication and is powered by a 1000mAh battery. The device incorporates AI Battery Optimization software to manage power consumption, alongside a Super Battery Mode intended to prolong usage when battery levels are low.
Key technical and design specifications include:
- Charging Port: Universal Type-C
- Battery: 1000mAh with AI Optimization and Super Battery Mode
- Connectivity: Bluetooth support
- Storage: Expandable up to 32GB via a microSD card
- Color Options: Blue, Purple, and Black
Media, Personalization, and Voice Features
The Ace 3 Heera includes several utility and entertainment features geared toward its user base:
- Wireless FM Radio: Plays audio without requiring wired earphones and includes a recording function.
- Auto Call Recording: Built-in tool to store voice conversations.
- Storage & Contacts: Memory capacity for up to 200 contacts, with support for custom contact photos/icons and ringtones loaded from the microSD card.
- King Talker Assistant: A built-in voice assistant supporting both English and Hindi to assist with device navigation.
Market Position and Industry Metrics
According to recent findings from Cyber Media Research (CMR) regarding durability, reliability, and affordability in India’s device market, itel recorded segment scores of 0.65 in feature phones and 0.86 in smartphones.
Consumer feedback highlighted in the report shows that:
- 85% of surveyed consumers perceive the brand as providing high value for money.
- 81% associate the brand with hardware strength and durability.
- 79% view its product designs favorably.
- 74% regard it as a reliable brand.
| Feature | Specification |
|---|---|
| Model | itel ACE 3 Heera |
| Display | 1.8-inch screen |
| Battery | 1000 mAh |
| Charging Port | Type-C |
| Auto Call Recording | Yes |
| Wireless FM | With recording |
| Voice Assistant | King Talker (English/Hindi) |
| Memory Capacity | 200 Contacts, 32GB Expandable |
| Set ringtone from card | Yes |
| Contact photos/icons | Yes |
Pricing and availability
The itel Ace 3 Heera is priced at Rs. 949 and is available across retail stores across India.
To support the release of the Ace 3 Heera and its broader lineup, itel is offering a 1-year Counter Replacement warranty covering manufacturing defects on feature phones. The device is now available at retail outlets across India.
Commenting on the launch, Arijeet Talapatra, CEO of itel India, said:
Technology should simplify life, not complicate it. We are a brand that has democratized technology for Bharat with our extensive range of reliable and affordable products. For millions of Indians, carrying different chargers for different phones has been an everyday inconvenience. With Ace 3 Heera, we’re not just launching another feature phone we, we’re leading India’s transition to universal Type-C charging across our feature phone portfolio.