Update: OnePlus India has released an official statement saying that these are unverified speculations and the Indian business will continue to operate as usual.
OnePlus India continues to operate its business as usual, with all local operations on track. We urge the media to exercise restraint before amplifying unverified speculation.
Earlier: OnePlus is reportedly preparing to wind down its operations in the United States and Europe as part of a broader restructuring at its parent company, OPPO. According to a Bloomberg report citing a person familiar with the matter, the changes could begin as early as this week.
The restructuring is also expected to affect other OPPO brands. realme is expected to exit the China market, while OnePlus will continue operating in China. As part of the changes, OPPO is expected to focus more on Central Europe, while realme will continue selling smartphones in Nordic countries, including Finland, Denmark, Sweden, and Iceland.
OnePlus in India
Bloomberg says OnePlus could wind down its India operations sometime in 2027, although the company has not officially confirmed the plans. Earlier this year, OnePlus India announced a 50% expansion of its after-sales service infrastructure, which took effect in April 2026 by integrating OPPO India’s service network. At the time, the company also said it would prioritize its direct-to-consumer (D2C) channels in India.
Reasons behind the restructuring
According to Bloomberg, the restructuring is driven by:
- Financial challenges in OPPO’s smartphone business.
- Lack of momentum in the US, Europe, and India.
- Geopolitical concerns surrounding Chinese smartphone brands in the US.
- Apple’s trade secrets lawsuit.
Founded in 2013 by Pete Lau and Carl Pei, OnePlus initially focused on smartphones aimed at technology enthusiasts before expanding its portfolio with premium smartphones, Nord series devices, tablets, wearables, and audio products. Carl Pei left OnePlus in 2020 to establish Nothing, while OnePlus became more closely integrated with OPPO.
The move comes as the smartphone industry continues to face slowing demand, rising memory prices, and higher smartphone costs. IDC recently reported that smartphone shipments in China declined 4.3% year-over-year in the second quarter of 2026. The report also notes that OPPO trails HUAWEI and Apple in China’s smartphone market.
In the US, Apple and Samsung continue to dominate the smartphone market, while OnePlus trails competitors including Motorola and Google. The report also says component shortages have made it more difficult for smartphone makers to develop affordable devices, including models in OnePlus’ Nord lineup.
Neither OnePlus nor OPPO has issued an official statement on the restructuring. Until either company confirms the plans, the reported exit from the US, Europe, and other markets should be treated as unconfirmed.