OPPO India has officially launched its latest marketing campaign for the new OPPO Reno16 Series, centering the narrative around the lineup’s core philosophy, “#LiveItYourWay.” Featuring actor Janhvi Kapoor, the campaign targets a younger demographic that views creative expression as a central component of identity, highlighting technology as a tool for personal authenticity and ambition.
The Campaign Narrative
The promotional film centers on Rhea, an aspiring musician who faces self-doubt after posting a singing video on social media. Her confidence is restored after receiving an unexpected message from her father containing a childhood photograph of her performing, which reminds her of her early, unhesitating passion. Motivated by this memory, she overcomes her hesitation to prepare for a campus audition.
To complement the narrative of self-discovery, the film utilizes a reimagined version of the traditional folk song Jugni, chosen for its historical themes of freedom and individuality.
Product Integration and Features
The campaign integrates several key features of the OPPO Reno16 Series and ecosystem directly into the storyline to demonstrate utility:
- AI Remix Collage & OPPO Bubble: Embedded within the narrative to showcase intuitive content creation and digital self-expression.
- OPPO Enco Air5: Featured during a pivotal moment, highlighting its 52dB Active Noise Cancellation (ANC) to illustrate how users can eliminate environmental distractions to focus on their tasks.
- AI-Powered Creativity Tools: The series emphasizes a suite of advanced imaging capabilities, intelligent software, and automated editing experiences designed to streamline the content creation workflow from capturing to sharing.
Legacy and Media Rollout
Since its global introduction in 2019, the OPPO Reno Series has focused its brand equity on imaging and design tailored to evolving user content behaviors. The Reno16 Series represents the latest iteration of this strategy, combining updated hardware with AI-led software tools.
To maximize consumer reach, OPPO India is executing a multi-channel media rollout. The campaign film is currently being distributed across nationwide digital platforms, over-the-top (OTT) streaming services, cinemas, and out-of-home (OOH) billboards.
The OPPO Reno16 series will be available from the OPPO India online store, Amazon.in, Flipkart, and offline stores after the launch.
Commenting on the campaign, Sushant Vashistha, Head of Digital Marketing, OPPO India, said:
Today’s generation is creating and sharing more than ever before. Self-expression has become an integral part of how young people communicate, connect and build confidence. With the Reno16 Series, we wanted to create technology that supports this behaviour naturally and intuitively. It is a generation that is driven by passion and individuality, and our campaign “Live It Your Way” is a celebration of that spirit. It reflects that spirit by celebrating individuals who choose to pursue their passions despite doubts and expectations. Through powerful imaging capabilities and AI-driven creativity tools, the Reno16 Series empowers users to bring their stories to life and truly live life their way.
Adding to the campaign, Goldee Patnaik, Head of Communications, OPPO India, said:
Reno has always stood for empowering a generation that sees creativity as a way of life and self-expression as an extension of who they are. Today’s generation doesn’t just use technology to capture moments – they use it to discover their passions, tell their stories and connect with the world in more meaningful ways. With the Reno16 Series and OPPO Enco Air5, we’ve brought together an intelligent ecosystem that seamlessly supports every stage of that journey – from finding inspiration and immersing yourself in your creative flow to capturing, creating and sharing your story effortlessly.
Sharing her thoughts on the campaign, Janhvi Kapoor said:
What I love about this campaign is its celebration of individuality and self-expression. It captures the spirit of a generation that is confident, authentic, and unafraid to forge its own path. I personally relate to this because, in many ways, it’s been my own journey too- learning to trust myself, embrace my voice, and keep moving forward despite the noise. That’s what makes this story so special to me. OPPO Reno16 beautifully supports that journey by making creativity effortless and empowering.