Smart devices manufacturer Qubo has announced that Indian cricketer KL Rahul and actor Athiya Shetty have joined the company as strategic investors.
Launched in 2019, Qubo operates as part of Hero Electronix, the technology venture arm of the Hero Group. The company focuses on developing consumer electronics for the smart home and connected auto markets.
Its current hardware portfolio encompasses a range of connected devices, including dashcams, AI-powered smart security cameras, smart door locks, and video doorbells. These products are powered by Qubo’s proprietary technology and are designed to integrate seamlessly within a unified ecosystem.
According to a statement from the brand, the financial backing from Rahul and Shetty serves as an indicator of the company’s standing and market trajectory among consumers and industry partners.
Beyond the capital investment, Qubo plans to utilize the public profiles of the celebrity couple to expand its market reach. The company explicitly aims to leverage their influence to strengthen its brand visibility, targeting a demographic of modern, tech-savvy consumers.
Making this announcement, Nikhil Rajpal – Founder & CEO, Qubo shared:
At Qubo, our vision has always been to make everyday life safer & smoother across all spaces – whether at home or on the road. We’ve delivered on that ambition by reimagining everyday objects – infusing them with cutting-edge technology including AI and enabling a seamlessly connected world for over a million Indian families. Rahul & Athiya are the perfect example of the modern young Indian family that values the power of technology – both in improving everyday life as well as solving larger issues. Their belief in Qubo’s mission and decision to join us as strategic investors is a strong endorsement of the path we are on.
Rahul & Athiya also expressed their excitement about joining Qubo:
We have been using Qubo products for a while now and have experienced firsthand the magic they create working seamlessly together; in fact realizing their incredible value even more after becoming parents. Add to this, Qubo’s strong record of shipping out nearly 2 million devices in such a short span presents a strong indicator of the brand’s success in the market and also the massive opportunity ahead. For us, this partnership goes beyond business potential, it’s about contributing to a larger mission of making Indian homes & roads safer. We’re delighted to partner with the Qubo team for the next phase of even faster growth.
Joining in welcoming the celebrity investors, Ujjwal Munjal – Vice Chairman, Hero Electronix added:
We have great admiration for Rahul & Athiya as accomplished professionals in their respective fields. Their modern outlook while staying rooted in Indian family values aligns well with Qubo’s commitment to innovation & trust. Incorporating the very best of modern technology, Qubo products deliver unparalleled peace of mind & convenience to an ever connected, upwardly mobile generation. With Rahul & Athiya, we want to bring these experiences to many more Indian homes & families.