Amazon.in has launched an AI Store, a dedicated destination designed to help customers discover and shop for AI-powered consumer electronics in a simplified way. The AI Store spans multiple product categories, including laptops, smartphones, televisions, air conditioners, refrigerators, washing machines, tablets, smartwatches, and smart glasses, offering products from both global and Indian brands.
AI Store
The AI Store is curated around the principle that every listed product must deliver a tangible, real-world benefit through its AI capabilities. It highlights how AI improves performance, efficiency, visuals, privacy, security, and personalization across devices, while presenting information in a simple format for easy comparison.
- Laptops: Use Neural Processing Units (NPUs) to improve performance, extend battery life, and support creative workflows.
- Smartphones: Use on-device AI processing for privacy-focused operation along with camera, translation, and assistant features.
- Smart TVs: Use AI-based real-time upscaling to improve picture quality.
- Smartwatches: Convert health data into personalized insights and coaching.
Market insights
The company explained that AI is emerging as a key factor in consumer electronics purchases in India, based on search trends on Amazon.in.
- Queries for AI-powered devices have grown 60% year-on-year
- AI-powered laptops and tablets have recorded over 80% growth
- Televisions have seen nearly 40% growth
- Wearables continue to show strong double-digit growth
- Nearly two-thirds of AI-related device searches originate from tier 2 and tier 3 cities, highlighting wider adoption beyond metro markets
Amazon AI ecosystem
The AI Store is part of Amazon.in’s broader AI-driven shopping ecosystem. Rufus supports conversational product discovery, while Lens AI enables visual search using images. View in Your Room allows users to visualize products before purchase, AI-generated review summaries simplify customer feedback, and price history tracking supports informed buying decisions.
Top deals on AI Store
Smartphones
- Samsung Galaxy S26 Ultra 5G (Cobalt Violet, 12GB RAM, 256GB Storage): Rs. 1,30,999
- OnePlus Nord 6 (12GB+256GB): Rs. 41,999
- iQOO 15 (Apex, 12GB RAM, 256GB Storage): Rs. 72,998
Laptops
- HP OmniBook Ultra Flip (16GB LPDDR5X, 1TB SSD) Intel Core Ultra 7 256V (fh0026TU): Rs. 1,71,900
- ASUS Vivobook 14 (2026),Intel Core Ultra 5 225H, Intel iGPU,16GB RAM,1TB SSD (X1407CA-LY1581WS): Rs. 72,990
- Lenovo Yoga Slim 7 Aura Edition, Intel Core Ultra 5 226V, 16GB RAM, 1TB SSD (83JX005FIN): Rs. 1,11,990
Smart TVs
- Samsung 55″ Vision AI 4K QLED TV (QA55QEF1AULXL): Rs. 44,990
- LG 55″ UA82 AI Series 4K webOS LED TV (55UA82006LA): Rs. 40,990
- TCL 55″ 4K QD-Mini LED Google TV (55Q6C): Rs. 52,990
Tablets
- Apple iPad 11″: A16 chip, 128GB, Wi-Fi 6 (Blue): Rs. 33,900
- Lenovo Idea Tab Pro with Pen Plus & Keyboard (MediaTek Dimensity 8300): Rs. 41,999
- Xiaomi Pad 8 (8GB, 128GB): Rs. 33,999
Smartwatches
- Ray-Ban Meta Wayfarer (Gen 2) – Matte Black, Transitions Grey Lenses: Rs. 45,700
- Samsung Galaxy Watch8 Classic (46mm LTE, Black): Rs. 39,699
- Apple Watch Series 11 (GPS, 46mm): Rs. 49,900
Air Conditioners
- LG AS-Q18JNXE 1.5 Ton 3 Star Smart Inverter Split AC: Rs. 35,490
- Carrier ESTER EDGE Gxi WiFi-CAI18EE3W0 1.5 Ton 3 Star Smart Split AC: Rs. 35,490
- Panasonic CS/CU-SU18BKY3W 1.5 Ton 3 Star WiFi Inverter Split AC: Rs. 35,990
Washing Machines
- Samsung WW90DG5U24AXTL 9 kg 5 Star AI EcoBubble Front Load Washing Machine: Rs. 38,490
- Bosch WGA1420TIN 9 kg 5 Star AI ActiveWater Front Load Washing Machine: Rs. 39,890
- Haier HW80-IM12929C 8 kg 5 Star AI-DBT Front Load Washing Machine: Rs. 29,440
Refrigerator
- Samsung RS76CG8003S9HL 653 L 3 Star Side-by-Side AI Smart Refrigerator: Rs. 77,990
- Haier HRS-682SWDU1 596 L 3 Star Side-by-Side Smart Sense AI Refrigerator: Rs. 64,990
- Godrej RF EON 244B RI ST GL 223 L 2 Star Frost Free Double Door Refrigerator: Rs. 20,790
Availability
The AI Store on Amazon.in offers curated AI-powered electronics across laptops, smartphones, tablets, televisions, smartwatches, smart glasses, and home appliances in one place. Users can also explore deals on the page.
Speaking on the launch, Zeba Khan, Director, Consumer Electronics, Amazon India, said:
At Amazon.in, our role goes beyond offering selection. It is about helping customers navigate a rapidly evolving technology landscape with clarity, so they can make confident decisions without decoding technical specifications. The AI Store brings together intelligent devices in one destination, with clear explanations of what each device’s AI can do for you. Whether it is a student in Dibrugarh looking for a laptop that thinks ahead, a professional in Nagercoil upgrading to a smarter smartphone, or a family in Mumbai exploring televisions that adapt to how they watch, we want every customer to find an AI-powered device that simplifies their life. This AI Store is built for Bharat.