ASUS India has expanded its Drop Zone initiative to 22 additional ASUS Exclusive Stores across the country. The program allows customers to submit laptops for service at retail stores instead of visiting dedicated service centres.
The initiative is part of ASUS’ after-sales support structure focused on accessibility, turnaround time, and service visibility.
Drop Zone retail service model
The Drop Zone system enables customers to drop off laptops at ASUS Exclusive Stores for service handling. Devices are processed through coordination between retail stores and service centres, covering submission and return through the same channel.
Regional expansion
The Phase 2 rollout extends Drop Zone coverage across Delhi NCR, Haryana, Karnataka, Kerala, Maharashtra, Tamil Nadu, Uttarakhand, Uttar Pradesh, and West Bengal, covering metro and non-metro markets.
Service options available
ASUS provides three service modes:
- Carry-in service: Walk-in support for diagnosis and service at centres
- On-site service: Technician support at customer location
- Drop Zone service: Laptop submission and collection through ASUS Exclusive Stores
After-sales support network
ASUS after-sales infrastructure in India includes:
- Over 200 service centres
- On-site support across 17,000+ pin codes
- Coverage in 761 districts
The company also provides 24/7 support through call, chat, email, and WhatsApp, along with remote troubleshooting. MyASUS app and official support channels offer additional self-service options.
ASUS Assurance Initiative (4A framework)
The Drop Zone initiative is part of the ASUS Assurance Initiative based on a 4A framework:
- Assured Quality: Standardised diagnostics and repair processes
- Always-on Support: 24/7 support via call, WhatsApp, and email
- All-around Coverage: Service availability through centres, on-site support, and Drop Zones
- Added-value Services: Reduced travel time, repair tracking visibility, and retail-service coordination
The company says it will continue expanding the Drop Zone network across additional locations as part of its after-sales service framework.
Speaking on the expansion, Arnold Su, VP, Consumer and Gaming PC, System Business Group, ASUS India, said,
At ASUS, our focus has always been on delivering a reliable and seamless ownership experience that extends well beyond the product itself. The expansion of our Drop Zone initiative into 22 additional stores marks an important step towards making after-sales support more accessible and transparent for our customers. Guided by our 4A framework, we remain committed to building a service ecosystem that is responsive, convenient, and aligned with evolving customer needs.