Following their appearance in the Indian Premier League (IPL) final last season, the Punjab Kings have announced a new strategic partnership ahead of IPL 2026. The franchise has named global security and surveillance brand CP PLUS as its title sponsor for the upcoming tournament.
Partnership Objectives and Scope
The collaboration between the cricket franchise and the security brand aims to enhance brand visibility through shared focuses on performance, reliability, and innovation. The partnership will feature several joint initiatives throughout the IPL season, including:
- Integrated Campaigns: A season-long marketing campaign focusing on digital-first storytelling.
- Fan Engagement: High-impact on-ground activations and fan-focused experiences.
- Technological Integrations: Exploratory technology-led integrations across stadium venues and digital platforms to create more immersive matchday experiences for attendees and viewers.
CP PLUS operates in the global security and surveillance sector, providing infrastructure for homes, businesses, and public spaces. The company’s portfolio of technological solutions encompasses Video surveillance systems, Biometric access control, Home automation and Enterprise security infrastructure.
In preparation for the upcoming season, Punjab Kings finalized their roster during the IPL Auction held on December 16. The franchise added four new players, successfully completing their 25-member squad.
The team will enter the 2026 season looking to build on the momentum of their previous campaign with this finalized core group.
Commenting on the partnership, Aditya Khemka, Managing Director, CP PLUS, said:
Cricket unites millions across the country, and as the brand that has closely supported the game for years, this partnership with Punjab Kings is especially meaningful for us. At CP PLUS, we see clear parallels between high-performance sport and our own journey: discipline, precision and the ability to deliver consistently under pressure.
Punjab Kings stands out for its fearless approach and its strong connection with fans across India. That spirit of ambition and resilience resonates deeply with us. As Title Sponsor for IPL 2026, we view this association as a strategic platform to engage with a digitally connected, nationwide audience, while reinforcing our focus on delivering trusted, technology-led security solutions that help build safer and smarter environments across the country.
Commenting on the partnership, Satish Menon, CEO of Punjab Kings, said:
We are delighted to welcome CP PLUS into the Punjab Kings family. This partnership is built on a shared vision and we are confident it will create strong value for both brands. We look forward to an exciting season ahead together.
Saurabh Arora, Chief Commercial Officer of Punjab Kings, added:
CP PLUS is a trusted brand that fits naturally into everyday India, making this partnership highly relevant for the IPL audience. Together, we aim to build a season-long platform that delivers strong consumer impact and brings fans closer to the Punjab Kings experience.