India’s tablet market shipped 1.33 million units in Q3 2025, registering a 19.7% year-over-year (YoY) decline, according to IDC’s Worldwide Quarterly Personal Computing Device Tracker.
The market comprises detachables and slate tablets. While detachables increased 7.3% YoY, the 29.4% YoY fall in slate tablets led to an overall drop in shipments. The quarter was defined by a steep contraction in the commercial segment, while the consumer market delivered strong growth.
Market Trends
The consumer segment grew 13.5% YoY, driven by festive-season demand, enhanced vendor sell-in, discounts, exchange offers, and refreshed product lines.
In contrast, the commercial segment declined 53.5% YoY, led by a 61.9% drop in education deployments and a 47.9% decrease in small office (SOHO) purchases, reflecting postponed education projects, cost-cutting across SMBs, and longer refresh cycles.
Meanwhile, the e-tail channel recorded 53.9% YoY growth, underlining the increasing role of online platforms in driving tablet adoption across India.
IDC Commentary
According to Priyansh Tiwari, research analyst, IDC India & South Asia, festive e-tail activity pushed tablet adoption deeper into lower-tier cities through competitive pricing and efficient delivery networks.
He added that although inventory levels remain high and could require adjustment, sustained sell-through trends indicate the consumer market is positioned to sustain growth momentum.
Top 5 Vendors — Q3 2025 Performance
Samsung – 37.5% market share
- Led both segments: 49.7% in commercial and 32.6% in consumer
- Supported by public-sector education deployments and strong inventory push across online channels
Lenovo – 16.8% market share
- Held 19.3% share in the consumer segment
- Growth supported by Motorola-branded devices and increased penetration in enterprise deployments
Xiaomi – 15.5% market share
- Recorded 21.8% consumer segment share
- Benefited from competitive pricing, exchange incentives, and accessory bundles during major online sales
Apple – 9.2% market share
- Maintained 10.6% consumer segment share and 5.8% commercial segment share
- Demand remained steady across enterprise and education deployments despite competition from Android brands
Acer – 7.9% market share
- Strong position in commercial deployments with 26.4% share in education-focused orders
- Continued momentum in enterprise usage among multinational organisations
Market Outlook
Speaking on upcoming trends, Bharath Shenoy, research manager, Devices Research, IDC India & South Asia, said the market continues to exhibit resilience across consumer and commercial segments. With AI capabilities becoming increasingly integrated, tablets are evolving into productivity-centric devices with personalised usage patterns and efficient workflows.
Shenoy added that as PC prices are expected to rise further, tablets are likely to become a cost-effective option for first-time buyers and government-funded projects, helping fill the gap left by traditional PCs.