Sony India has introduced the ILCE-7V (Alpha 7 V), marking the fifth generation of its popular Alpha 7 full-frame mirrorless lineup. The camera features a newly developed partially stacked 33MP Exmor RS™ CMOS image sensor and the latest BIONZ XR2™ processing engine equipped with an integrated AI processing unit, enabling improvements across autofocus, image quality, and video recording.
Sony has also launched the FE 28-70mm F3.5-5.6 OSS II zoom lens, designed to support high-speed continuous shooting with the ILCE-7V.
Key Features
- 33.0MP partially stacked Exmor RS™ CMOS sensor
- BIONZ XR2™ engine with AI processing unit
- Up to 30% improvement in Real-time Recognition AF
- 759 phase-detection points with ~94% frame coverage
- Up to 30 fps continuous shooting with blackout-free view
- 16-stop dynamic range and AI Auto White Balance
- 7K oversampled 4K 60p recording (full-frame)
- 4K 120p recording in APS-C/Super 35 mode
- Dynamic Active Mode stabilization and AI Auto Framing
- Approx. 630 shots per charge (viewfinder, CIPA rating)
- FE 28–70mm OSS II: AF/AE tracking up to 120 fps, breathing compensation support
- Manufacturing aligned with Sony’s “Road to Zero” initiative using renewable energy and eco-friendly packaging
Sony states that autofocus reliability has been increased through enhanced AI subject detection, with tracking supported even in challenging lighting down to EV-4.0. The camera carries out up to 60 AF/AE calculations per second and captures at up to 30 fps, including during 14-bit RAW recording.
A Pre-Capture function stores up to one second of frames before the shutter is pressed, intended for unpredictable movements in sports or wildlife scenarios. The camera targets stable color performance with deep-learning-based Auto White Balance for consistent tones across varied lighting.
For video, the ILCE-7V records 7K oversampled 4K 60p footage without pixel binning and enables 4K 120p in APS-C/Super 35 mode for slow-motion workflows. Image stabilization via Dynamic Active Mode aims to support handheld shooting, while AI-based Auto Framing maintains subject composition without manual adjustments.
Internal noise-reduction processing and the updated built-in microphone are designed to improve audio clarity during video capture. Power efficiency and heat management improvements contribute to longer 4K recording durations and extended operation.
Quick Specifications
Pricing and Availability
- ILCE-7V (Body Only): Rs. 2,55,990 — Available from 10 Dec 2025
- ILCE-7V M-Kit (with 28–70 mm OSS II lens): Rs. 2,70,490 — Available from Feb 2026
Retail availability includes Sony Center locations, select Croma and Reliance stores, ShopAtSC portal, and Amazon.in.
Speaking on the launch, Mukesh Srivastava, Head of Digital Imaging Business, Sony India, said:
The newly introduced ILCE-7V sets a new benchmark for an all-around Full-Frame camera. Built to offer a great imaging experience, it is a tool that pushes the boundaries of creativity and captures imagery beyond imagination. It is designed for creators who want advanced controls, next-gen innovation, and lightning-fast speed.