Portronics has launched its festive campaign for Diwali titled ‘Gifts That Last Longer’. The initiative encourages consumers to consider technology products as gifts during the festive season.
The campaign is promoted with the tagline, “This Diwali, gift things that last longer,” and is accompanied by phrases such as “Lasts longer than Son Papdi” and “Outshines the anaar waali excitement.” The messaging positions electronic gadgets as presents with lasting utility compared to traditional, temporary festive items.
The company’s product lineup for the campaign includes a variety of electronic items like wireless earbuds, portable speakers, smart keyboards, and other lifestyle gadgets suitable for a range of recipients.
To aid in selection, Portronics has organized its products into curated festive guides based on price points:
- ₹2,000 – ₹5,000: A selection of smart accessories.
- ₹5,000 – ₹10,000: A range of premium electronic products.
The featured products are available for purchase on Portronics.com, Amazon, Flipkart, various Quick Commerce platforms, and at offline retail stores across the country. The campaign’s core message is summarized as, “your feelings last long, so should your gifts.”
Regarding this, Jasmeet Singh, Founder & Director, Portronics, shared:
Diwali is about spreading happiness and creating memories. Through ‘Gifts That Last Longer,’ we hope to inspire people to gift with intention — presents that bring joy not just for a day, but for months and years to come. At Portronics, every product is crafted to be useful, stylish, and enduring — the kind of gift that keeps giving.