HONOR has opened its ALPHA Global Flagship Store at Shenzhen Bay MixC. The company has designated the space as an “AI Smart Living Innovation Hub,” intended as a venue where technology and cultural elements converge.
From Strategic Vision to Physical Reality
The store’s launch follows the announcement of the HONOR ALPHA PLAN at MWC Barcelona 2025. This plan outlined the company’s strategic shift from a smartphone manufacturer to a broader AI device ecosystem leader. The new flagship location in Shenzhen is a key development in executing this vision, reflecting the company’s focus on an open and collaborative AI ecosystem.
Integrated Design and Experience Zones
Inspired by the landscape of Shenzhen Bay, the store’s design aims to create an open and calm atmosphere that integrates technology with a human-centric aesthetic. The layout is organized around various AI-powered living scenarios. An “All-scenario Experience Zone” displays a range of devices for applications such as smart travel and entertainment, demonstrating how AI can be integrated into daily activities.
Interactive AI Demonstrations
A central feature of the store is the dedicated YOYO Zone, which presents HONOR’s AI assistant through four functional themes: AI lifestyle, AI assistance, AI content creation, and AI companionship. The AI agent is designed with competencies in visual perception, memory, and task execution. For example, YOYO is capable of recalling a user’s stated preference, such as “I prefer seats with a view,” and can apply this information when planning an itinerary or suggesting a restaurant.
A Space for Community and Innovation
The store also includes an “AI Inspiration Café,” a social area for technologists, creators, and visitors to interact. In celebration of the opening, HONOR plans to host a series of creative performances and interactive activities.
The HONOR ALPHA Global Flagship Store is now open to the public, inviting visitors to explore the company’s latest products and innovations.