Cellecor Gadgets Limited, a consumer electronics brand in India, has expanded its presence in South India by forming partnerships with several regional retail chains. These new alliances are with BIG C Mobiles Pvt. Ltd., PAI International Electronics Limited, LOT Mobiles Pvt. Ltd., and Sonovision Electronics Private Limited.
These partnerships add to Cellecor’s existing network in the region, which includes agreements with B New Mobiles Pvt. Ltd., Happy Mobiles Pvt. Ltd., Sathya Agencies Pvt. Ltd., Sangeetha Mobiles Pvt. Ltd., and Celekt Mobiles Pvt. Ltd.
The company also works with a wide distributor network. Together, these collaborations are expected to generate, ₹600 crore in annual business and position South India as a significant contributor to the company’s growth.
Specific projections for the new partnerships include:
- BIG C Mobiles, with over 250 stores in Andhra Pradesh and Telangana, is projected to contribute ₹70 crore in annual business for Cellecor.
- PAI International, with 250 outlets across Karnataka, Tamil Nadu, and Kerala, is anticipated to add ₹50 crore annually.
- LOT Mobiles (over 150 stores) and Sonovision Electronics (over 75 outlets), both operating in Andhra Pradesh and Telangana, are each expected to contribute an additional ₹50 crore annually.
According to industry data, the consumer electronics market in South India is forecast to grow at a Compound Annual Growth Rate (CAGR) of 10.9% from 2025 to 2034, which is faster than the national average. Cellecor’s product range includes Smart TVs, mobile phones, wearables, and home appliances.
The company recently reported revenues of ₹1,000 crore in FY25 and has set a target of ₹1,500 crore for FY26. This target is linked to the company’s retail partnerships, expansion into new product categories, and ongoing innovation efforts.