motorola has launched the razr 60 and moto buds loop “The Brilliant Collection” with Swarovski crystals in India, as it had announced.
“The Brilliant Collection” represents the first installment in a new initiative called “Motorola Collections,” which the company describes as curated sets of select devices connected by specific themes or brand collaborations. The goal of this debut collection is to merge personal technology with jewelry design elements.
The special edition motorola razr in the collection features a PANTONE Ice Melt color with a leather-inspired, 3D quilted pattern finish.
The device is accented with 35 hand-positioned Swarovski crystals, including a larger, 26-facet crystal on the hinge. The volume keys are also designed with a crystal-inspired aesthetic. To complement the device, the collection includes a matching crossbody case.
Joining the razr are the moto buds loop, now offered in a matching Silver and also comes in Gold colorway. The earbuds, which were first launched in a French Oak finish, feature audio technology by Bose and are decorated with Swarovski crystals.
Pricing and availability
The motorola razr 60 Ice Melt edition is priced at Rs. 54,999 for the single 8GB + 256GB model and the moto buds loop silver version with Swarovski crystals costs Rs. 24,999. These will be available from September 11th at 7 pm from Flipkart.
Commenting on the launch, T. M. Narasimhan, Managing Director, Mobile Business Group, Motorola India, said:
With the Brilliant Collection, we are proud to celebrate brilliance in its truest form. By combining Swarovski’s timeless artistry with Motorola’s engineering, we’ve created devices that transform utility into wearable confidence. The motorola razr 60 and moto buds LOOP Swarovski Edition are a statement of individuality and a symbol of where fashion and technology converge.
Shivam Ranjan, Director and Global Head of Brand, Motorola, said:
We design devices that belong in fashion conversations while delivering cutting edge technology. The Brilliant Collection is a bold step in that direction, bringing together elegance, craftsmanship, and advanced innovation. The motorola razr 60 and moto buds LOOP Swarovski Edition redefines lifestyle technology by turning devices into expressions of style and self-confidence.
Smrithi, Vice President, Mobile Business, Flipkart, said:
This began as a seed at Flipkart to make fashion-forward technology real for India. With the Brilliant Collection, we are enabling customers to experience technology not only as performance but as a fashion statement. Flipkart makes this fashion-tech innovation accessible to audiences nationwide.
Kanchan, Vice President, Mobile Business, Flipkart, said:
At Flipkart, we envisioned and co-created this step because we recognise the growing demand for fashionable tech products in India. The Brilliant Collection captures the spirit of individuality and sophistication, blending Swarovski’s artistry with Motorola’s innovation. It’s a glimpse into the future of premium technology, where style and performance go hand in hand.