Google adds AI-powered trip ideas to Search, Translations in Circle to Search and more

Google today announced new updates and tools from Search, Maps, and Shopping to help you travel smarter this summer.

Trip Ideas with AI in Search

Google is testing AI-powered features in Search to make trip planning easier. If you’re part of Search Generative Experience (SGE), asking for a trip plan like “3 days in Philadelphia for history” will provide suggestions for attractions, restaurants, flights, and hotels.

These suggestions gather information from various sources and user submissions to Google, making it convenient to explore and compare options. You can export these ideas to Gmail, Docs, or Maps for further planning or sharing.

Recommendation Lists in Maps

Discover curated recommendation lists directly in Google Maps from trusted sources and locals. Additionally, Google Maps will feature trending, top, and hidden gem restaurant lists based on popular interests in each city.

Customized Lists in Maps

Google is enhancing list customization in Maps, allowing users to organize their travel plans based on preferences.

Users can now arrange places in their lists in any order they prefer and add links to social channels for additional context, such as personal reviews.

Travel Wardrobe with Search

Google introduces personalized style recommendations for apparel and accessories searches in the U.S.

Users can rate options to refine their preferences, and Google will remember these preferences for future searches, simplifying the shopping experience.

Translation Tools with Circle to Search and Lens

For travelers facing language barriers, Google offers Circle to Search for instant translation of on-screen content, available on select Android devices (Pixel 7+ devices and the Samsung Galaxy S24 series).

Additionally, Google Lens assists with translating text from physical surroundings, such as street signs or posters, seamlessly integrating the translated text over the original.

Multisearch in Lens for Exploration

Google Lens now features AI-powered Multisearch, providing insights and information about objects captured by the camera. Users can ask questions about what they see and receive relevant details and links for further exploration.

  • Trip ideas with generative AI in Search: Currently available in English in the U.S. through Search Labs enrollment and SGE activation.
  • Find lists of recommendations in Maps: Launched today in select cities in the U.S. and Canada.
  • More customized lists in Maps: Rolling out globally on Android and iOS later this month.
  • Travel wardrobe with Search: Accessible in the U.S. on mobile browsers or the Google app.
  • Translate your screen with Circle to Search: Rolling out in the coming weeks, with expanded availability on more Android devices including foldables and tablets.
  • Multisearch in Lens: Available in English in the U.S. without enrollment in Search Labs.

Announcing the updates, Emmanuel Marot, Director of Product Management, Search, said:

Some of our new and existing tools from Search, Maps, and Shopping will ensure summer travel is effortless. Thus, today we’re unveiling six ways Google tools can assist you in preparing for and maximizing your next journey.