Google launches Search Labs with Generative AI Capabilities

Today at its I/O event, Google showcased us a glimpse of its initial experiments in this new domain of Search, and you can access these generative AI features in Search Labs, a new platform for early trials in search.

Revolutionizing Search with Generative AI: Google’s Latest Breakthrough

Google has introduced new generative AI capabilities in its search engine, which will take more of the work out of searching. This will enable users to understand a topic faster, uncover new viewpoints and insights, and get things done more easily.

With generative AI, the search engine will provide an AI-powered snapshot of key information on a topic with links to dig deeper. Google search will also suggest next steps, including the ability to ask follow-up questions, with context being carried over from question to question.

Improved Shopping with Generative AI

Google’s generative AI will also help users make informed decisions while shopping by providing a snapshot of noteworthy factors to consider and products that fit the bill.

This new experience is built on Google’s Shopping Graph, which has more than 35 billion product listings, making it the world’s most comprehensive dataset of constantly-changing products, sellers, brands, reviews, and inventory out there.

Featuring a Wide Range of Voices and Sources

Google has designed its new experiences to highlight and drive attention to content on the web, making it easy for people to dive deeper on the topic they’re learning about. It will continue to send valuable traffic to sites across the web, including ads that help people find relevant products and services.

Taking a Responsible Approach

Google has trained these models to uphold search’s high bar for quality and will continue to make improvements over time while limiting the types of queries where these capabilities will appear. Users can expand their view to see how the response is corroborated and click to go deeper.

Starting with Search Labs

Google also stated that it is launching an experiment in Search Labs called SGE (Search Generative Experience). It will work on Chrome desktop and the Google App Android and iOS in the U.S. (Only in English at launch).

This will help the company incorporate feedback and continue to improve the experience over time. Signups for Search Labs are available now, and access to SGE will begin in the coming weeks.

Speaking on the announcement, Elizabeth Reid, Vice President & GM, Search, said:

Generative AI is changing what a search engine can do. With this amazing new technology, we can answer new kinds of questions you never expected from Search, and improve the way information is arranged, to help you navigate and understand what’s available.

Today we’re giving a glimpse of our initial experiments in this new domain of Search, and you can access these generative AI features in Search Labs, a new platform for early trials in Search.