YouTube starting today is adding artist, songwriter, label and publisher credits to videos. It will answer those questions with “Music in this video” crediting the one who contributed to the music. The company is adding credits to more than half a billion videos.
Not only this feature will give due credits to the artists, but it will also let the music lovers discover the information on both music videos and for the first time on any platform. Users can click on “Show more” to see more detail about the artists and songwriters, and the labels and publishers who represent them, including a link to the Official Artist Channel and official music video when available.
This provides more opportunities for artists and songwriters to reach YouTube’s diverse audience. The company says that it is just a start and will expand the scope and quality of data to ensure all creators are credited as completely and accurately as possible.
Commenting on the new addition, YouTube in a blog post said:
Bringing “Music in this video” to the diverse content that exists on YouTube is made possible due to the data and technology behind Content ID, which allows copyright owners to identify and manage their content on YouTube. It’s also possible due to YouTube’s partnerships with record labels, music publishers and music rights societies around the world.