Xiaomi and TVF announce strategic partnership for Mi TV


Xiaomi and The Viral Fever (TVF)  today have announced a strategic partnership for the recently launched Mi TV 4 and Mi TV 4A. TVF has announced that all the content including videos and web-series will be available across all Mi TVs.

As a part of the promotion, the Viral Fever has released the latest episode of ‘Tech Conversations with Dad’ which is a show about exasperated youngsters explaining the nuances of technology to their clueless and curious fathers.

With this partnership, The Viral Fever’s TVFPlay is among the select few partnering content providers for the Mi TV, thus making Xiaomi the largest content aggregator library in India.

Speaking about the partnership, Karan Chaudhry, COO, The Viral Fever said:

 Digital content is making new inroads into the audiences’ lives, and Xiaomi’s new offering is truly disruptive for the Indian market. TVF is the pioneer of premium digital content in the country and is very focused on innovative ideas to satisfy the needs of Indian youth. The MiTV4 offers a great internet TV experience and is loaded with great content that is not available on other TVs in its category and that too at an unbelievable price – that is bound to shake up the TV eco-system in India. We are excited to be among the first partners for MiTV4 and look forward to our audience enjoying TVF shows on MiTV4. To deepen our partnership, we have created a special episode of our popular series ‘Tech Conversations with Dad’ in association with Xiaomi. We are sure our audience will love it. We wish Xiaomi great success in this new endeavour.

Sudeep Sahu, Product Manager – MiTV, Xiaomi India said:

Mi TV 4 is the thinnest LED TV in the world, boasting of an extremely slim design that measures only 4.9mm, with a frameless display design for a more immersive viewing experience. With our content first philosophy, we hope to bring each Mi LED TV user a unique experience with a personalized interface. All this and much more is possible with PatchWall inbuilt into the world’s thinnest LED TV. TVF has been synonymous with groundbreaking content for the digital medium and we are extremely proud to have brought them on-board with their high-quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 500,000 hours of content and TVF is a very important partner, sharing brand philosophies similar to Xiaomi in terms of disrupting industries.

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