Facebook announced at the VidCon conference that it is working on a dedicated app for video creators. The video creation app will be exclusive for people with verified accounts like journalists, celebrities and other online influencers. It will essentially be an update to the Facebook Mentions app that is limited to aforementioned people.
First launched in 2014, the Mentions app gives celebrities and public figures with verified profiles a platform to talk to their followers. Similar to mentions, the new video creation app is said to feature access to Facebook Live including a “creative kit” that comes with tools like special intros and outros to live videos, custom stickers, custom frames and more. In addition, there will be Community tab that will allow creators to connect easily with their followers on Facebook, Instagram and Messenger.
Finally, the video app will also offer more insights about the followers and how are they consuming creator’s videos. Facebook CEO Mark Zuckerberg has already stated the importance of video and the latest video app looks like a step towards become more like