Pinterest has teamed up with Apple to allow users to download iOS apps directly from the service. “App Pins” will let you to install iOS apps on their devices without ever needing to leave the Pinterest app.
“Now if you’re on your iPhone or iPad, you’ll see another kind of Pin: app Pins. Let’s say you’re Pinning workout inspiration to your Marathon Training board. If you see a fitness app that helps you reach your goals, you can download it right from Pinterest.”
posted Pinterset on a company blog.
Users will need to tap the blue “Install” button to download the application directly to your device, without leaving Pinterest. It must be noted that the feature works only for those pinning from the iOS app and is not available for Android or Web. App Store profile that leads to its boards and collections showcasing the new functionality.
As a result of the partnership, Apple is also launching its own App Store board on Pinterest, giving the company a place to feature apps on a variety of topics within Pinterest. The company is currently featuring a number of apps and other pins focused on fashion and recipes, playing into this week’s New York Fashion Week. Finally, Pinterest has created its own Staff Picks areas which is the newest iteration of the “Rich Pins”.