Airtel has revised its prepaid tariff lineup by withdrawing four mid-range recharge plans priced at ₹299, ₹579, ₹619, and ₹649. The move restructures the provider’s mid-tier options, shifting affected subscribers toward higher-priced tiers.
Overview of Tariff Changes
While the entry-level ₹199 and ₹219 plans remain untouched, the removal of the ₹299 pack eliminates a widely used middle-tier option that offered 1GB/day data and 28 days of validity.
Subscribers who previously relied on the ₹299 plan are now directed toward the ₹349 pack, marking an approximate 16% effective price increase for those upgrading to maintain similar daily data allocations. This plan offers the same 28-day validity but comes with 1.5GB/day data.
| Plan Status | Plan Price | Key Impact |
| Withdrawn | ₹299, ₹579, ₹619, ₹649 | Removed from prepaid catalogue |
| Unchanged | ₹199, ₹219 | Entry-level tiers remain active |
| New Default Upgrade | ₹349 | Primary alternative for former ₹299 subscribers |
Industry Context and ARPU Growth
Although Bharti Airtel has not issued an official statement regarding the withdrawal, reports indicate that the strategy aims to support sustained growth in Average Revenue Per User (ARPU) and enable the substantial investments required in network technology and spectrum and offer a modest return on capital.
The changes are already live on airtel.in and well as other platforms.