Ai+ Smartphone has announced a strategic partnership with the upcoming 18th season of the television quiz show Kaun Banega Crorepati (KBC). The collaboration connects the emerging domestic smartphone brand with one of India’s longest-running and most widely viewed television franchises.
Hosted by actor Amitabh Bachchan, Kaun Banega Crorepati has maintained a strong broadcast presence in India for over two decades. According to Ai+ Smartphone, the association aligns with the brand’s efforts to establish long-term credibility, consumer trust, and brand presence across Indian households.
As a relatively new entrant in the Indian consumer technology market, Ai+ Smartphone focuses its product strategy on consumer privacy, transparency, and user-centric features. The partnership with KBC is designed to expand the brand’s national visibility and reach a broader demographic across rural and urban television audiences.
The collaboration represents a key marketing initiative for Ai+ Smartphone as it seeks to position itself as a trusted domestic technology brand through established media platforms.
Archi Gogoi, Head of Brand, Marketing & Growth, Ai+ Smartphone and NxtQuantum Shift Technologies, said:
KBC is more than a television show; it is a part of India’s cultural fabric. Over the years, KBC and Mr. Bachchan have built an extraordinary legacy of credibility and trust. As a young Indian brand, that resonates deeply with us. We are building Ai+ with the belief that trust has to be earned every day through our products, our actions, and our transparency. This partnership brings together an established legacy of trust with a new Indian technology brand aspiring to earn the same confidence from consumers.