Hisense has expanded its home appliance portfolio in India with the launch of its new washing machine range. The company, which currently offers televisions and air conditioners in India, has entered the laundry segment with Top Load and Semi-Automatic washing machine models.
The new range includes washing machines with capacities ranging from 7kg to 14kg. The lineup includes Top Load models with capacities of up to 12kg and Semi-Automatic models with capacities of up to 14kg.
Hisense Top Load Washing Machines
The Top Load washing machine range features an Eco Smart and Inverter Motor for efficient and quieter operation. The models also include India-specific wash functions, heater variants for enhanced hygiene, and a Soft Closing Glass Lid.
Hisense Semi-Automatic Washing Machines
The Semi-Automatic washing machine range comes with capacities of up to 14kg. These models feature Roller Jet Technology, a Soak Function for removing stubborn stains, Glass Top variants, and a durable build.
Pricing and availability
The Hisense washing machine range starts at Rs. 17,999 for Fully Automatic Top Load models and Rs. 11,999 for Semi-Automatic models.
The washing machines will be available through retail outlets, partner stores across India, and online platforms including Amazon.in, Flipkart, and Reliance Digital.
Commenting on the launch, Pankaj Rana, CEO, Hisense India, said,
India’s laundry appliance market is witnessing a shift towards larger-capacity, energy-efficient and intelligent washing solutions as consumers increasingly prioritise convenience and smart living. Industry estimates project the Indian washing machine market to grow over 20% by 2030, driven by rising urbanisation, higher disposable incomes and growing demand for fully automatic and smart-connected appliances. The smart washing machine segment already accounts for over one-third of the market and is expected to witness growth in the coming years. Against this backdrop, our entry into the laundry category marks an important milestone for Hisense India.