Instagram has launched a feature that allows users to update or change the audio track on published feed posts and carousels without sacrificing accumulated engagement metrics such as likes, comments, shares, or reach.
How the Feature Works
Previously, modifying the background music of an existing post required deleting the content entirely and re-uploading it with a new audio track, resulting in the loss of all associated engagement data.
With the new update, users can swap audio directly through the following process:
- Open an existing feed post or carousel.
- Tap the Edit menu.
- Select a new audio track from the music library.
- Save the changes.
Key Benefits for Creators and Brands
- Preservation of Engagement: Content creators retain all pre-existing likes, comments, shares, and analytics data while updating the post’s audio.
- Trend Adaptation: Users can capitalize on newly trending audio by swapping tracks on older or existing posts to maintain relevance.
- Streamlined Workflow: Eliminates the necessity to delete and repost content due to initial music selection preferences or audio mismatches.
The feature is rolling out starting this week.