Indian consumer electronics brand Cellecor Gadgets Limited has announced the establishment of its first international manufacturing facility in Liberia, marking the company’s initial expansion into overseas production.
The move is designed to position the brand within the African consumer electronics and home appliances market, leveraging local production to serve the broader continent.
Funding and Timeline
The project is backed by a Rs. 300 crore fundraising initiative conducted through Foreign Currency Convertible Bonds (FCCBs). According to the company, the Liberian facility is projected to become operational by the end of 2026, with commercial production scheduled to commence shortly thereafter.
Product Portfolio and Market Strategy
The upcoming facility will produce a wide range of products, including:
- Smart TVs and Audio Products
- Washing Machines, Air Conditioners, and Air Coolers
- Smartphones, Feature Phones, and Tablets
- Small Kitchen Appliances
By establishing a local manufacturing presence in Africa—a region with a population exceeding 1.5 billion—Cellecor aims to optimize its logistics network, utilize regional trade policies, and lower operational costs. The facility is expected to create more than 200 jobs during its initial phase, while anchoring the company’s regional supply chain and distribution network.
Financial Outlook and Projections
Cellecor has outlined specific revenue targets for both its new African operations and its existing domestic business:
| Market Segment / Fiscal Period | Revenue / Financial Metric | Target / Reported Outcome |
| Africa Operations (Year 1) | Revenue | ~₹450 crore |
| Africa Operations (Years 2–3) | Revenue Target | ₹1,500 – ₹2,000 crore |
| FY26 (Actuals) | Total Revenue | ~₹1,292 crore |
| FY26 (Actuals) | EBITDA / PAT Margin | ~5.5% / ~3.1% |
| Current Financial Year (Projection) | Total Revenue | ₹1,800 – ₹2,000 crore |
| Indian Market (3-Year Target) | Domestic Revenue | ₹5,000 crore |
The expansion aligns with Cellecor’s broader strategy to diversify its geographic footprint beyond India, aiming to transition from a domestic player into an international consumer technology brand.
Commenting on the expansion, Ravi Agarwal, Co-Founder and Managing Director, Cellecor Gadgets Limited, said:
This is a defining milestone in Cellecor’s evolution from an Indian consumer electronics company into a global brand. Africa today represents an opportunity similar to what India offered a decade ago—a rapidly expanding consumer market with increasing demand for quality, affordable technology products. Establishing our manufacturing base in Liberia allows us to manufacture closer to customers, optimise our supply chain and strengthen our competitiveness across the continent.
Our objective is not simply to export products from India but to build a long-term manufacturing and distribution ecosystem that supports sustainable growth across Africa. This investment reflects our confidence in the region’s economic potential and reinforces our commitment to building a globally competitive Indian consumer electronics brand.