boAt has rolled out its new “Approved By” digital campaign to promote its recently launched open-ear earbuds, the Airdopes ProClip. The campaign addresses two of the most prevalent consumer questions surrounding the emerging open-ear audio category: secure fit and private listening.
As open-ear technology gains traction globally, Indian consumers have frequently expressed skepticism about whether such designs can remain securely attached during rigorous movement and whether they leak audio to surrounding bystanders.
The “Approved By” initiative tackles these concerns directly through two distinct, celebrity-led digital films featuring actor Sonam Bajwa and content creator Ambrish Verma.
Addressing Fit and Privacy Through Real-World Challenges
The campaign is structured around relatable, high-energy scenarios that test the product’s core functionalities:
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- The Fit Test (Featuring Sonam Bajwa): In the first film, actor Sonam Bajwa tests the physical security of the Airdopes ProClip. Through intense dance routines, rapid head movements, and hair flips, the film demonstrates the stability of the open-ear clip design. The challenge concludes with Bajwa endorsing the product, humorously noting in Punjabi that while she considers herself stubborn, the earbuds proved to be even more resilient.
- The Privacy Test (Featuring Ambrish Verma): The second film follows actor and creator Ambrish Verma on a loud, chaotic film set. Verma tests the audio privacy of the earbuds by playing music at full volume in close proximity to others. The demonstration highlights how the technology keeps the audio private to the wearer while still allowing them to maintain situational awareness of the bustling environment around them.
Through these narrative-driven films, boAt aims to educate consumers on how open-ear audio can successfully balance personal privacy, physical comfort, and ambient awareness.
Pricing and Availability
The boAt Airdopes ProClip is priced at Rs. 1,599 and is available in Velvet Wine, Silk Grey, and Satin White colour options. The earbuds can be purchased from Amazon.in, Flipkart, and boAt’s official website and come with a 1-year warranty.
The “Approved By” campaign is currently live across all of boAt’s digital and social media platforms. The Airdopes ProClip is available for purchase on the official boAt website alongside major e-commerce platforms.
Commenting on the campaign, a boAt spokesperson said:
With open-ear audio still an emerging category in India, consumers naturally have questions around fit, comfort and privacy. The ‘Approved By’ campaign was created to answer these questions through real-life situations that make the category easier to understand and experience.