Noise has launched the NoiseFit Diva Araya smartwatch in India under its premium fashion-tech segment. The smartwatch is designed for women with a design-first approach that blends jewellery-inspired aesthetics with smartwatch functionality. It is the brand’s first-ever ceramic smartwatch, bridging fashion accessories and smart wearables.
It features a ceramic body with a scratch-resistant finish, designed to maintain a consistent premium look, and is enhanced with 60 precision-set stones that add a reflective, high-gloss visual detail.
Design and strap options
- Scratch-resistant ceramic material with a consistent premium finish
- 60 precision-set stones for a reflective, high-gloss design detail
- Available in three strap options: ceramic, metal, and mesh
- Ceramic strap serves as the primary design variant, while metal and mesh offer alternative styling choices
It features a 1.28-inch AMOLED display with up to 850 nits of brightness, ensuring clear visibility in both indoor and outdoor lighting conditions, including direct sunlight. The watch also supports over 100 customizable watch faces, allowing users to personalise the display. On the connectivity side, the smartwatch includes Bluetooth calling support.
On the health and wellness side, it includes overnight skin temperature tracking and cycle tracking with phase-wise insights to monitor body patterns. For safety, it integrates an SOS feature with live location sharing, designed for emergency situations and travel-related use.
Quick Specs: NoiseFit Diva Araya
- Build: Scratch-resistant ceramic body with premium finish
- Design: Jewellery-inspired ceramic design; 60 precision-set stones with high-gloss finish
- Display: 1.28″ AMOLED display, up to 850 nits brightness
- Material & Straps: Ceramic, Metal, Mesh
- Health Features: Heart rate monitoring, SpO₂ tracking, sleep tracking, stress tracking, cycle tracking, overnight skin temperature tracking
- Safety: SOS with live location tracking
- Connectivity: Bluetooth calling, Bluetooth v5.3
- Smart Features: AI voice assistant, notifications, music control, camera control, weather updates, find my phone
- Tools: Calculator, world clock, timer, stopwatch
- Customization: 100+ cloud-based + custom watch faces
- Battery: Up to 5 days usage time
- Charging: Magnetic charging cable
- Warranty: 1 year
Pricing and availability
The NoiseFit Diva Araya is priced at an introductory Rs. 4,999 in India. It is available from today via gonoise.com and Amazon.in.
Speaking on the launch, Amit Khatri, Co-Founder, Noise said:
Diva Araya marks a significant step in our journey, bringing meaningful innovation to segments that have long been overlooked. With this launch, we are moving beyond traditional smartwatch designs. Our goal is a product that’s expressive and intelligent. We’ve combined jewellery-inspired aesthetics with advanced wellness and safety features and we believe this technology fits naturally into a woman’s daily life. It gives her confidence, individuality, and control every day,