Samsung Electronics has announced its 2026 TV lineup, updating both its OLED series and The Frame series. The new models introduce revised designs, expanded size options, AI-based processing features, upgraded gaming capabilities, and improved glare reduction, covering both entertainment and art display use cases across different environments.
Samsung Upgrades 2026 OLED TVs
Samsung’s 2026 OLED portfolio includes three series: S95H, S90H, and S85H, with screen sizes available up to 83 inches. The S95H features a FloatLayer Design with a metal bezel that enables the display to sit flush against the wall, creating a floating appearance when mounted.
It also supports Samsung Art Store integration, offering access to more than 5,000 artworks from over 800 artists, including collections from institutions such as Museum of Modern Art, Art Institute of Chicago, and Art Basel.
Art Store Streams provides a rotating selection of 30 artworks each month. Glare Free technology is expanded across the S95H and S90H models to reduce reflections and maintain visibility in various lighting conditions. Display performance is supported by OLED HDR Pro on the S95H and OLED HDR+ on the S90H, enhancing brightness and contrast levels.
Processing is powered by the NQ4 AI Gen3 Processor, enabling multiple AI-based enhancements such as 4K AI Upscaling Pro, Auto HDR Remastering, Color Booster Pro, and AI Motion Enhancer Pro. AI Customization Mode adjusts picture settings automatically based on the type of content being viewed.
Key features include:
- Motion Xcelerator up to 165Hz
- NVIDIA G-SYNC Compatible support
- AMD FreeSync Premium Pro
- Dolby Atmos audio support
- Object Tracking Sound+
- Adaptive Sound Pro
- Active Voice Amplifier Pro
- Q-Symphony for syncing with compatible Samsung audio devices
Smart functionality is centered around Vision AI Companion, which enables conversational AI interactions through Bixby, Microsoft Copilot, and Perplexity AI.
Samsung Elevates 2026 The Frame Lineup
Samsung has also refreshed its lifestyle TV range with The Frame Pro and The Frame, focusing on design flexibility, display quality, and installation convenience.
The Frame Pro features a Neo QLED 4K display, offering higher brightness, deeper blacks, and improved contrast compared to standard models. It supports wireless connectivity through the Wireless One Connect Box, allowing connected devices to be positioned up to 30 feet away.
The standard The Frame model includes built-in connections and a Slim Fit Wall Mount for flush installation, with back stoppers to simplify cable access without removing the TV from the wall.
Both models incorporate Glare Free technology to reduce reflections and enhance visibility for content and artwork. Motion Xcelerator supports up to 144Hz, while DLG enables up to 240Hz when paired with a compatible PC.
The lineup integrates Samsung Art Store, providing access to more than 5,000 artworks from over 800 artists, including collections from Museum of Modern Art, Art Institute of Chicago, and Art Basel. Pantone® Validated ArtfulColor ensures color accuracy across all displayed content.
Customization options include multiple bezel finishes such as Modern Brown, Modern Teak, Modern White, and Sand Gold Metal, as well as third-party designs from partners like Deco TV Frames.
Key features include:
- Q-Symphony support for pairing with Samsung Q-Series soundbars and Music Studio speakers
- Dolby Atmos audio
- AI-based audio adjustments
- Vision AI Companion for conversational AI interactions
- AI Sound Controller Pro for adjusting voice, music, and effects independently
- AI Soccer Mode for optimized sports viewing
Tizen OS and Smart Ecosystem
Both the OLED and The Frame lineups run on One UI Tizen OS, which provides a unified interface across devices along with access to apps and services. The platform supports up to 7 years of software updates, ensuring long-term usability and feature enhancements. Users can access Samsung TV Plus, which offers over 2,700 streaming options, along with Samsung Gaming Hub for console-free cloud gaming.
Pricing and Availability
OLED TV lineup pricing:
S95H Series:
- 83” – $6,499.99 (Rs. 6,02,116 approx.)
- 77” – $4,499.99 (Rs. 4,16,849 approx.)
- 65” – $3,399.99 (Rs. 3,14,952 approx.)
- 55” – $2,499.99 (Rs. 2,31,582 approx.)
S90H Series:
- 83” – $5,299.99 (Rs. 4,90,956 approx.)
- 77” – $3,699.99 (Rs. 3,42,743 approx.)
- 65” – $2,699.99 (Rs. 2,50,109 approx.)
- 55” – $1,999.99 (Rs. 1,85,266 approx.)
- 48” – $1,599.99 (Rs. 1,48,212 approx.)
- 42” – $1,399.99 (Rs. 1,29,685 approx.)
S85H Series:
- 83” – $4,499.99 (Rs. 4,16,849 approx.)
- 77” – $2,799.99 (Rs. 2,59,372 approx.)
- 65” – $1,999.99 (Rs. 1,85,266 approx.)
- 55” – $1,499.99 (Rs. 1,38,949 approx.)
- 48” – $1,199.99 (Rs. 1,11,159 approx.)
The Frame Pro pricing:
- 85” – $3,999.99 (Rs. 3,70,533 approx.)
- 75” – $2,799.99 (Rs. 2,59,372 approx.)
- 65” – $1,999.99 (Rs. 1,85,266 approx.)
- 55” – Coming soon
The Frame pricing:
- 85”, 75”, 65”, 55” – Coming soon
The OLED lineup is available through Samsung’s official channels and retail partners. The Frame Pro is currently available, while The Frame models will be released later.