Dreame Technology has announced a shift to a direct-to-consumer (D2C) strategy in India, marking a key step in its growth journey in one of its priority markets. The move enables consumers across the country to directly explore and purchase the brand’s full range of smart home products through its official India website.
D2C platform and product access
With the launch of its D2C platform, Dreame is offering access to its complete product lineup in India. This includes robotic vacuum cleaners, cordless stick vacuums, wet and dry vacuum cleaners, grooming appliances, and a wide range of accessories.
Customers can also purchase extended warranty plans for robotic vacuum models directly through the website.
Key highlights:
- Multi-channel strategy continues: D2C complements existing presence on Amazon India and offline retail partners like Croma, offering more flexibility in purchase options
- Integrated brand experience: Unified platform for product discovery, purchase, customer support, and after-sales service
- After-sales support and services: Dedicated customer helpline with support available Monday to Saturday (9:00 AM – 6:00 PM) and Sunday (10:00 AM – 4:00 PM), along with pick-up and drop service, virtual assistance, and on-site installation support
Limited-time warranty offer
Dreame is offering a 50% discount on a one-year extended warranty for robotic vacuum cleaners. The offer is valid from April 1 to April 10 (one week) and is available exclusively via the Dreame India website.
Commenting on the development, Manu Sharma, Managing Director, Dreame Technology India, said:
India is a priority market for Dreame globally, and the launch of our official Direct-to-Consumer platform marks an important milestone in our growth journey here. As consumer demand for smart home solutions continues to rise, Dreame’s e-commerce website will act as a direct and seamless touchpoint for customers, bringing our complete portfolio and accessories together on a single platform. This launch not only strengthens our omni-channel presence alongside marketplace and retail partners but also enables us to build a more connected brand, service, and ownership experience for consumers across India.