ZENO has announced the launch of its new smartphone, the ZENO 100. Positioned in the budget segment, the device emphasizes physical durability and connectivity in its feature set, highlighted by a MIL-STD-810H military-grade certification—a specification rarely found in smartphones in the budget.
Additionally, the device includes a proprietary “Ultralink” feature, which is designed to provide connectivity in remote areas lacking standard cellular network coverage.
The device features a 6.67-inch display with a 90Hz refresh rate and a Dynamic Bar that shows live alerts, a feature common across itel smartphones. It is powered by UNISOC T7100 processor with up to 4GB RAM and 8GB of virtual RAM and runs Android 15 Go Edition.
It has a side-mounted fingerprint sensor and Face Unlock capabilities and also has an IR blaster. There is an 8MP rear camera and a 5MP front camera. It packs a 5000mAh battery with support for 10W charging.
ZENO 100 specifications
- 6.6-inch (720 x 1612 pixels) HD+ display with 90Hz refresh rate, 180Hz touch sampling rate, Dynamic bar, 480 nits typical brightness
- 2.2GHz Octa Core UNISOC T7100 (6x Cortex-A55 and 2x Cortex-A75 cores) 12nm processor with Mali G57 MP1 GPU
- 3GB / 4GB, 64GB storage, expandable memory up to 2TB with microSD
- Android 15 (Go Edition)
- Dual SIM (nano + nano + microSD)
- 8MP rear camera with LED Flash
- 5MP front-facing camera
- 3.5mm audio jack, DTS sound
- Side-mounted fingerprint scanner
- Military-Grade Durability (MIL-STD-810H certification)
- Dual 4G VoLTE, Wi-Fi 802.11 ac, Bluetooth 5, GPS/ GLONASS/ Beidou, USB Type-C
- 5000mAh battery with support for 10W charging
Pricing and availability
The ZENO 100 is available in three color options: Silk Green, Pure Black, and Titanium Gold. It is priced at Rs. 6,866 for the 3GB + 64GB model and the 4GB + 64GB model costs Rs. 7,285. It will be available from Amazon.in.
Commenting on the launch, Arijeet Talapatra, CEO, itel India, said:
ZENO series is an excellent example of fusion of durability with practical innovation. With its appealing design, the newly launched ZENO 100 is built for youngsters who dare to dream big. The inclusion of advanced and premium features such as Ultralink and IR blaster highlights the feature-rich design of our products. Even amidst rising memory prices globally, we have kept pricing firmly in the sub 8K category – a testament to our commitment towards affordability.