boAt, popular for its audio and wearables, has announced the elevation of Sammyak Jain to the role of Business Head – International Business. This appointment aligns with the company’s strategic focus on expanding its operations and driving growth in global markets.
Role and Responsibilities
In his expanded capacity, Jain will spearhead boAt’s international strategy. His primary responsibilities will include Leading market entry and expansion efforts, Establishing value-led partnerships and Building scalable and sustainable operating models across priority geographies.
Jain has been a member of boAt’s leadership team since 2022. In addition to his new role, he continues to head Enterprise & ODM Sales and leads Strategy & Operations, where he contributes to the company’s growth roadmap.
Professional Background
Prior to joining boAt, Jain spent nearly six years at Bain & Company, progressing from Associate Consultant to Senior Manager. During his tenure, he advised global and Indian organizations on strategy, growth, and operational transformation. His professional experience also includes a tenure at Rocket Internet and internships with Kearney and Deloitte.
Jain holds a B. Tech from IIT Delhi and an MBA from IIM Calcutta.
Commenting on international expansion, Gaurav Nayya, CEO, boAt said:
Global expansion is central to boAt’s long-term growth strategy. boAt’s journey beyond India is accelerating, with several international markets now becoming meaningful growth drivers. This elevation is part of our effort to strengthen leadership and sharpen our global execution.
Commenting on the elevation, Sammyak Jain said:
This is an exciting moment for boAt as we take our India – born brand to the world. I’m grateful for the trust placed in me and look forward to building high-impact international businesses that stay true to boAt’s bold, consumer-first DNA.