Redington Limited has announced a strategic partnership with COUGAR Gaming, marking the gaming hardware brand’s first presence in India. The collaboration falls under Redington’s Red.Gaming business unit and enables access to the complete lineup of COUGAR Gaming products for the Indian market.
Product coverage
Under the partnership, Redington will distribute COUGAR Gaming’s full portfolio in India, including:
- PC components
- Gaming chairs
- Peripherals
- Power supplies
- Other gaming-focused hardware
COUGAR Gaming is part of the HEC Group and brings nearly four decades of engineering and product development experience in the gaming hardware and furniture category.
Outlook
Redington will act as COUGAR Gaming’s exclusive go-to-market partner in India. The company plans to utilize its distribution network and marketing initiatives to build brand visibility, engage gaming communities, and expand channel reach across the country.
The partnership aligns with Redington’s broader strategy to expand its technology and lifestyle brand ecosystem. With COUGAR Gaming added to the Red.Gaming portfolio, Redington enhances its presence within the gaming and PC hardware segment.
Speaking on the announcement, Raghu Ram, Senior Vice President, ESG, Redington Limited, said:
Our partnership with COUGAR Gaming positions us to unlock the next phase in the fast-evolving Indian gaming landscape. By bringing COUGAR Gaming’s comprehensive gaming lineup exclusively to India via Red.Gaming, we are enabling market reach, opening new revenue streams, and supporting continuous innovation. This collaboration reflects how Redington drives sustainable business expansion while strengthening our commitment to advance gaming experiences across the country.
Commenting on the development, Chandan Singh, Country Manager India, COUGAR Gaming, said:
India represents a vibrant and fast-growing market for gaming, and we are pleased to officially enter this space with Redington as our exclusive partner. Together, we aim to build COUGAR Gaming’s brand presence and cater to the evolving needs of Indian gamers by offering innovative products that push the boundaries of gaming experiences. We look forward to a successful collaboration that brings our philosophy of ‘In Pursuit of Different’ to India’s gaming community.