Tata Play Binge, the content aggregation platform, has announced the addition of Times Play, the digital-first OTT platform from Times Network, to its service. This partnership expands Tata Play Binge’s content universe, bringing a variety of new offerings, including Hollywood blockbusters, web series, short videos, and 11 live TV channels, to its subscribers.
The integration allows Tata Play Binge subscribers to access content from Times Network across genres such as entertainment, lifestyle, business, and news, all through a unified subscription and interface. The premium Live channels now available include Romedy Now, Movies Now, MNX, MN+, Zoom, Times Now, Times Now Navbharat, ET Now, ET Now Swadesh, and Pickleball Now.
Subscribers can now access both long-form and short-form content from Times Play, ranging from premium movies and series to current affairs programming and breaking news, without needing to switch between different applications or accounts.
The addition is presented as strengthening Tata Play Binge’s position as a comprehensive OTT aggregator in India, now hosting content from over 30 streaming platforms under a single service.
Developed by Times Network, Times Play offers a mix of Hollywood films, original content, and short-format entertainment. Notable titles mentioned for the platform include Reunion, India’s Story, True Story of Angeline Jolie, Orphan First Kill, The November Man, Barely lethal, Sawaal Public Ka, News Ki Paathshaala, Southpaw, The Hurt Locker, Transporter Refueled, The Holiday, and Frankly Speaking.
The integration of Times Play follows other recent content partnerships by Tata Play Binge, such as those with WAVES by Prasar Bharati and BBC Player.
Regarding the partnership, Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said:
At Tata Play Binge, our goal is to make entertainment discovery effortless by bringing together diverse content from India and across the world on one platform. The addition of Times Play strengthens this promise, offering viewers a richer mix of premium entertainment from Times Network, without the complexity of juggling multiple apps or subscriptions.
Times Network stated:
This collaboration with Tata Play Binge strengthens our commitment to delivering world-class entertainment and news to viewers across India. As one of the country’s largest and most widely trusted content distribution platforms, Tata Play brings unparalleled reach and accessibility. The strategic collaboration between two leading platforms ensures that discerning audiences benefit from a richer, more seamless entertainment experience. Through this partnership, viewers will enjoy an elevated and unified journey powered by Times Play’s diverse catalogue of movies, series, news, and live channels. We are delighted to bring our best-in-class content ecosystem to an even wider audience through this integration.