Haier Appliances India has launched the 100’’ (254cm) S90 Series QLED TV, featuring a slim-fit, near bezel-less design with a 98% screen-to-body ratio and a knurled lower bezel. The TV’s Per-LED Control enables multi-zone precision dimming, delivering deeper blacks, vibrant details, and smooth, true-to-life transitions.
It supports a 93% DCI-P3 color gamut, HDR10+, Dolby Vision IQ, and 1000 nits peak brightness, ensuring cinema-grade visuals. The Ultra Crystal-Black Panel offers a 10,000,000:1 contrast ratio and 178° wide viewing angle. Eye-care technologies including Eye Comfort+, TÜV Low Blue Light, AI Ambient Sensing, and Flicker-Free technology adjust brightness and color temperature automatically to reduce eye strain.
Powered by the AI Ultra Sense Processor, the TV enhances motion, color, contrast, and depth. Audio is delivered via Sound by KEF with a 2.1-channel setup, Dolby Atmos, and Total Sonics for spatial and detailed sound. For gamers, AI Game Mode ensures ultra-smooth motion and low-latency gameplay, featuring:
- Adjustable display size and game-optimized picture modes
- Shadow enhancement and crosshair targeting
- Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), AMD FreeSync Premium Pro
- Up to 240Hz refresh rate
Running on Google TV, the S90 Series provides access to streaming apps, live TV, and YouTube, with AI-powered recommendations and voice navigation via Google Assistant. It also serves as a smart home hub through the HaiSmart ecosystem, controlling connected devices. Additional features include HaiCast for wireless screen projection and Bluetooth Speaker Mode for audio with the screen off.
Quick Specifications: Haier 100S90 QLED TV
- Design: Slim-fit, near bezel-less, 98% screen-to-body ratio, knurled lower bezel
- Screen Size: 100″ (254 cm), 4K (3840 x 2160)
- Display: QLED with Dolby Vision IQ, HDR10+, 432-zone local dimming; Brightness: 1000 nits peak; Contrast Ratio: 10,000,000:1; Viewing Angle: 178°; Refresh Rate: 144Hz (AI Game Mode up to 244Hz)
- Picture Modes: User, Dolby Vision, Standard, Vivid, Sport, Movie, Game, Energy Saving
- Gaming Features: VRR, ALLM, Game Menu, AMD FreeSync Premium Pro
- Audio: 2.1 Ch Sound by KEF, Dolby Atmos, Total Sonics, 55W output
- Processor & Storage: AI Ultra Sense Processor, 4GB ROM, 64GB RAM
- Smart TV & OS: Google TV, Android 14, AI Smart Voice via Google Assistant
- Smart Home & Casting: HaiSmart IoT Hub, HaiCast, Chromecast built-in, Bluetooth Speaker Mode
- Connectivity: 4 HDMI, 3 USB 2.0, Ethernet LAN, Wi-Fi 6, Bluetooth 5.2
- Remote & Controls: Google TV Remote App, One Touch Button
- Dimensions & Weight: With Stand – 2225×385×1320 mm | Without Stand – 2225×95×1278 mm | Unit 50.6 kg | Gross 87.2 kg
- Warranty: 3 years (1-year standard + 2-year extended)
Pricing and Availability
The Haier S90 Series 100″ QLED TV starts at Rs. 3,22,990, is available across all leading retail stores in India, and comes with a 3-year warranty.
Commenting on the launch, Mr. NS Satish, President, Haier Appliances India said,
At Haier India, we are redefining the very essence of premium entertainment with the introduction of the 100’’(254cm) S90 QLED TV. This masterpiece transforms living rooms into personal theaters, delivering stunning visuals and immersive sound that elevate every moment to the extraordinary. It reflects our relentless pursuit of innovation that resonates deeply with Indian households, blending cutting-edge technology with the intimate joy of shared experiences. This product embodies our vision to set a new standard for how premium entertainment is experienced, felt, and celebrated.