Nuuk, a fast-growing direct-to-consumer (D2C) home appliance brand in India, has secured over $2 million (Rs. 19 crore approx.) from existing investors Vertex Ventures SEA and Good Capital. This funding follows its Series A round in February 2025 and brings the company’s total capital raised to more than $10 million (Rs. 90 crore approx.).
Brand Positioning and Market Approach
Nuuk focuses on consumers who value both design and performance equally. Often described as the “Dyson for India,” the brand is transforming a market traditionally led by legacy utility-focused companies and imports.
It develops design-first, high-performance appliances for modern Indian homes, evolving lifestyles, and growing aspirations, leveraging human-centered design and advanced engineering to address real consumer needs in a commoditized market.
Funding Deployment and Commitment to Sustainability
The new capital will be directed towards brand building, accelerating product development, and expanding Nuuk’s Made-in-India manufacturing and supply chain.
Alongside these efforts, Nuuk remains committed to ethical and sustainable supply chains by incorporating eco-friendly materials and energy-efficient manufacturing processes. This approach aligns with the company’s focus on innovation grounded in responsible growth.
Investor Confidence Amid Market Conditions
The continued support from investors reflects confidence in Nuuk’s business fundamentals and long-term vision. Piyush Kharbanda, General Partner at Vertex Ventures SEA, and Arjun Malhotra, General Partner at Good Capital, have expressed strong backing for the company’s strategy and execution, especially given the importance of capital efficiency in the current market.
Commenting on the second round of investment, Gazal Kalra and Shalabh Gupta, Co-Founders of Nuuk, said:
This round gives us continued momentum to build a category-defining company, doubling down on product innovation and business growth. We remain focused on our core belief that appliances should be designed with intent: intuitive, high-performance, and worthy of staying on the countertop, not under it.