Glance launches AI-native commerce platform Glance AI

Glance, a consumer technology company with backing from Google, has announced the launch of Glance AI, an artificial intelligence-native commerce platform.

The platform aims to redefine the online shopping experience by shifting from search-based Browse to an inspiration-driven discovery model. This initiative also introduces the concept of the “AI consumer,” who anticipates technology to understand their preferences and suggest items.

In contrast to traditional e-commerce platforms that primarily offer product Browse and search functionalities, Glance AI enables users to discover AI-curated stylized looks. Users can upload a selfie or an image to receive real-time, AI-generated visual experiences.

The platform’s AI-native commerce engine utilizes advanced diffusion models, personalization engines, and a live commerce layer to connect these personalized AI looks with shoppable products from over 400 global brands. This allows users to explore and purchase tailored looks and products with a single tap, while maintaining control over their data.

The core of Glance AI is built upon a three-layered deep technology architecture:

• Commerce Intelligence Model: This model is trained on extensive global commerce data, adapting to new trends, cultural shifts, and consumer behaviors.
• GenAI Experience Model: This model generates hyper-realistic visualizations based on numerous parameters, including gender, body type, ethnicity, skin tone, fit, style, and season, to simulate how clothing would appear on an individual.
• Transaction Journey Model: This agent aims to understand shopping intent, matching visualizations with products from millions of global catalogs.

Glance AI has integrated its proprietary models with platforms such as Google Gemini and Imagen on Vertex AI to deliver personalized user experiences.

Users can explore, save, share, and set AI-generated looks as wallpapers, visualizing themselves in unique styles influenced by global trends and occasions.

The platform is designed to be fully opt-in, prioritizing user privacy and control, said the company. Initially focused on fashion, Glance intends to expand the platform’s capabilities to include categories such as beauty, accessories, and travel later this year.

Availability

Glance AI is now available globally as a standalone application on both the Google Play Store and Apple App Store.

Commenting on the launch, Naveen Tewari, Founder & CEO of InMobi & Glance, said:

The internet is being rewritten from curated feeds to AI-generated realities. At Glance, we’re proud to lead this transformation with our most advanced AI-native commerce platform yet. Glance AI reimagines how billions of consumers worldwide will discover, visualize and shop, replacing intent with inspiration and search with intelligent, autonomous agents. Embedded across phones, TVs and brand stores, Glance AI marks a paradigm shift in commerce. It is one of the most ambitious technological efforts in our journey and a bold step toward shaping the future of AI-driven consumer experiences.