Vi partners with Truecaller to provide verified customer care calls

Vi (Vodafone Idea) India, in its commitment to ensuring safe and reliable customer interactions, has announced a partnership with Truecaller. The collaboration aims to combat customer service frauds and provide trusted communication to consumers.

Vi and Truecaller Collaborate for Secure Customer Communication

As part of their collaboration, Truecaller’s Verified Business Caller ID solution has been integrated with Vi’s customer service and sales team. This integration enables Vi to deliver a secure and enhanced customer communication experience.

Vi customers can effortlessly distinguish genuine calls from Vi using reliable call indicators from Truecaller. These include a green caller ID, an unalterable brand name and logo, a verified business badge, a category tag, and the reason for the call.

Truecaller’s Verified Business Solution and AI-Powered SMS Fraud Protection

Additionally, Truecaller’s Verified Business Solution offers enhanced customer communication by providing brand identity and context to business calls. This solution has already benefited over 2000+ active businesses across India and other global markets, reducing call-related frauds and improving communication efficiency and safety.

In recent developments, Truecaller has introduced AI-Powered SMS Fraud Protection to strengthen its capabilities.

Commenting on the collaboration, Priyam Bose, Global Head, GTM at Truecaller, said:

Truecaller is dedicated to helping businesses improve customer communication and verification, especially in the fast-moving telecom industry. Our Verified Business solution is key to creating a safer and more trustworthy communication environment.

Our partnership with Vi is a big step towards this goal, as we help one of the industry’s leaders enhance customer interactions and build trust in their services.

Speaking about the partnership, Ashish Sharma, EVP – Customer Service, Vi said,

We know that customers don’t like unwanted calls and feel more secure when communicating through verified customer care channels. That’s why we’re excited to partner with Truecaller, a trusted caller ID service provider, to offer safer and verified communication to our customers.

We remain dedicated to providing excellent customer support, improving call efficiency, and delivering timely services to our users.


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