Google to reportedly replace Nexus devices with premium “Android Silver” smartphones


Google’s Nexus line up of phones have be popular and successful for a long time now. But, as per reports the internet giant is gearing up to replace the Nexus brand to maintain the reign in Android ecosystem. According to a latest report from The Information, Google is planning to replace the current Nexus series with high end Android Silver phones.

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The possibility of Android Silver program was first reported by Android Police earlier this month. With Android Silver, Google will aim to further expand its influence within the Android ecosystem. The new Silver program will reportedly see Google partner with device makers to produce high-end Android phones that will have a limited number of non-Google apps or allow users to uninstall them. The “Silver” line up of phones would supposedly be created to “closely adhere to Google specifications,” with high-end hardware and Google working to ensure prompt software updates.

As per the report, Google will put up the marketing dollars for carriers and retailers to promote the handsets alongside their usual offerings. Moreover, the phones may include waterproofing and improved voice recognition. Android Silver phones could also include a loaner phone while users track down lost handsets, a “hangout assistant” for live tech support via video chat and an easy data migration feature for users who are switching from another smartphone.

Giving insights about hardware partners, the report stated that Google is likely picking  LG and Motorola however, Samsung, HTC and Sony might also be considered in the future.Talking about availability, the report suggested that the Android Silver phones could be launched in Germany and Japan, as well as developing markets like Brazil and India.

Last week there were reports suggesting that Google might be working on a budget Nexus smartphone.

Via: Android Police


Author: Sneha Bokil

Sneha Bokil is a tech enthusiast and is currently using OnePlus 3T but she still treasures her Nokia N70 (M). You can follow her on Twitter @snehabokil and on Google+