Noise Master Buds Open went on sale on October 27 after pre-bookings earlier this month. The company reported sales of 10,000 units within the first hour of availability, reflecting early consumer interest in the new form factor.
The launch expands Noise’s premium Master Series, which incorporates audio tuning developed in partnership with Bose. While the Master Series previously spanned in-ear and over-ear formats, the Master Buds Open marks the brand’s first step into open-wear stereo (OWS) technology, aligning with its broader strategy to position personal audio as a core growth vertical.
The Master Buds Open utilizes an ergonomic C-bridge structure intended for daily use without occluding the ear canal. On the hardware side, the earbuds are equipped with a 10.8mm custom dynamic driver, proprietary Dynamic EQ technology featuring six sound presets, and a four-microphone Environmental Noise Cancellation (ENC) array powered by Deep Neural Network (DNN) algorithms for call processing. The device provides up to 28 hours of total battery life, including the charging case.
The Master Buds Open is offered in two metallic color options—Carbon and Mercury. The earbuds have been introduced at a promotional launch price of INR 9,999 and are available via Noise’s direct-to-consumer website gonoise.com, Amazon, and select retail partners including Reliance Digital, Croma, and Vijay Sales.