realme today announced that it will take a Harry Potter-themed bus activation across Delhi, Chandigarh, Jalandhar, Jaipur and Noida to celebrate the launch of the realme 16 Pro 5G Harry Potter Edition, developed in collaboration with Warner Bros. Discovery Global Consumer Products. The activation will be part of a campus-focused consumer engagement programme across the five cities.
realme Harry Potter bus activation
The activation will begin at IPU, Dwarka Campus in Delhi, where realme will host a launch-day on-ground experience for creators, students and young consumers. Attendees will be able to experience the realme 16 Pro 5G Harry Potter Edition up close and explore its design and details inspired by the Wizarding World.
After the Delhi event, the specially designed bus will travel through Chandigarh, Jalandhar, Jaipur and Noida, stopping at select campuses and consumer touchpoints. At these locations, consumers can experience the Harry Potter-themed setup and participate in interactive activities.
Participants in the activities will also stand a chance to win:
- realme 16 Pro 5G Harry Potter Edition
- realme ear buds
- realme goodies
Activation schedule
The city-wise schedule is as follows:
- Delhi: September 21 to September 29
- Chandigarh: October 4 to October 7
- Jalandhar: October 9
- Jaipur: October 12 to October 14
- Noida: October 16 to October 23
The activation is part of realme’s campaign for the realme 16 Pro 5G Harry Potter Edition, ahead of its official India launch on September 21, 2026.