Flipkart Group, in partnership with PayU Finance, has launched Flipkart Pay Later, a credit offering that provides customers with repayment options directly at checkout.
Flipkart Pay Later repayment options
Flipkart Pay Later offers three repayment options:
- Pay Later: Allows customers to repay within up to 30 days for everyday purchases.
- Pay in 3: Splits the purchase cost into three payments.
- EMI: Offers repayment plans ranging from 3 to 12 months for higher-value categories such as mobiles, electronics, appliances, and furniture.
The service supports both frequent lower-value transactions and larger purchases with structured repayment options. It covers categories including Flipkart Minutes, fashion, home, beauty, and general merchandise.
Lending partner and credit assessment
Flipkart Finance has started the programme with PayU Finance, the NBFC arm of PayU, as its first lending partner.
Under the partnership:
- PayU Finance will serve as the licensed lender.
- Flipkart Finance will manage customer relationships and credit intelligence.
- Credit decisions will combine Flipkart Finance’s commerce data with PayU Finance’s lending expertise.
The credit evaluation process will consider factors including:
- Flipkart Finance’s commerce intelligence
- Transaction history
- Purchase patterns
- Platform behaviour
- Multiple data sources
- PayU Finance’s lending and risk management capabilities from its financial institution partners
Customer exposure will be assessed using these factors as part of the credit evaluation process.
Availability
Flipkart Pay Later is available across Flipkart, Myntra, and Flipkart Minutes.
Speaking on the launch, Vishal Ahuja, Executive Director, Flipkart Finance, said,
Affordability remains the core driver of how millions in India engage with digital commerce. For these consumers, aspiration has never been a constraint, access has. As pioneers of easy financing, with Flipkart Pay Later, we are putting a decade of commerce signals to work, building an underwriting model that sees these customers clearly and extends them credit at the moment it matters the most. This is not a payment feature. It is an important step in building a financial services capability that we believe will fundamentally change who gets to participate in India’s digital economy.
Commenting on the launch, Deepak Mendiratta, CEO, PayU Finance, said,
As digital commerce continues to evolve, the need for responsible and accessible credit has never been greater. Through our partnership with Flipkart Finance, we are combining technology, data-driven underwriting, and strong risk management to deliver seamless credit experiences at scale. Flipkart Pay Later is another step towards expanding financial inclusion while powering the next phase of India’s digital commerce growth.