Haier Appliances India has launched its new F11 washing machine series in India. The range is designed to address common laundry concerns such as odour retention, detergent wastage, fabric care, and complex manual controls. It introduces multiple AI-based functions along with hygiene-focused washing technologies for everyday use in Indian households.
F11 washing machine series
The Haier F11 series is a 12 kg capacity washer and washer-dryer lineup equipped with AI-powered washing systems and automated load handling features. It includes Ultra Fresh Air Technology, a full AI color touch panel, and multiple smart wash functions. The series is manufactured in India under Haier’s “Make in India, Made for India” initiative.
Key features
- Ultra Fresh Air Technology: Circulates air inside the drum after wash cycles to keep clothes fresh for up to 12 hours and reduce odour when laundry is left inside the machine.
- AI One-Touch and AI Wash system: Automatically detects load type, fabric, and stains such as mud, coffee, milk, and sweat, then selects the appropriate wash and dry cycle.
- Essence Wash with smart dosing: Adjusts detergent usage based on load size to reduce wastage and improve wash efficiency.
- Instant Dissolve Premix and 3D Power Spraying: Forms microbubble detergent solution for faster dissolution and sprays it directly onto fabrics for deeper cleaning.
- Full AI Color Touch Panel: Large display interface with clear icons and preset programs for fabrics such as cotton, jeans, and sarees for simplified operation.
- 525 mm Super Drum: Pillow-shaped drum design improves water flow and fabric movement while protecting delicate clothes and handling larger loads.
- Dual Spray system: Automatically rinses the drum door and gasket after wash cycles to reduce foam residue and prevent mould buildup.
- AI-DBT (Dynamic Balance Technology): Detects and corrects load imbalance during spin cycles to reduce vibration and noise at high speeds.
Quick Specs
- Type: Front Load Fully Automatic
- Capacity: 12 kg
- Colour: Black
- Dimensions (WxDxH): 595 × 593 × 850 mm
- Panel: AI Color Full Touch Panel
- Door: Half Transparent with black finish
- Door Type: 525 mm door
- Door Layer: Two-layer design
- Motor: Direct Motion Motor
- Drum Type: Pillow-shaped drum
- Drum Technology: Electrical Welding Technology
- Gasket: Dark grey
- ABT Gasket: Yes
- ABT Dispenser: Yes
- Warranty: 4 years comprehensive, 12 years on motor
Pricing and availability
The Haier F11 washing machine series is available in 12 kg capacity in two variants:
- Washer: Rs. 53,800
- Washer Dryer: Rs. 64,000
Both variants are available across retail stores in India and through Haier’s official website. The series comes with a 4-year comprehensive warranty and a 12-year warranty on the motor.
Commenting on the launch, Mr. NS Satish, CEO, Haier Appliances India, said,
With the launch of the F11, our focus is to address the real, everyday challenges faced by modern Indian households. Today, laundry is no longer just a routine task; it’s about hygiene, convenience, and the reassurance that technology can quietly take care of it. Every feature of the new Haier F11 is thoughtfully designed to simplify the process while making advanced technology intuitive and accessible to everyone. This launch reflects Haier’s commitment to redefining standards in the washing machine category and our broader goal of delivering intelligent, high-performance appliances that genuinely enhance everyday living.