HMD has announced an expansion of its existing partnership with the Rajasthan Royals cricket franchise. Moving forward, HMD will transition from its previous role as the official smartphone partner to become an Associate Sponsor. This development marks the third consecutive year of collaboration between the brand and the team.
Key Details of the Partnership
- Branding Placement: Under the terms of the elevated sponsorship, HMD’s branding will now be prominently featured on the back of the Rajasthan Royals’ batting helmets.
- Visibility Goals: The specific placement is designed to increase HMD’s brand visibility during matches. By aligning with one of the most widely watched cricket leagues in the world, the company aims to reach the franchise’s extensive fanbase both within India and internationally.
- Market Strategy: The continuation of this partnership underscores HMD’s ongoing focus on the Indian consumer market.
Strategic Alignment
The expanded alliance seeks to bridge the technology and sports sectors by leveraging the large audience of the ongoing cricket league. According to the announcement, the collaboration is built on several shared operational principles between HMD and the Rajasthan Royals, including a focus on consistent performance, audience engagement, and integrating modern execution with brand nostalgia.
The partnership draws a direct parallel between the technical specifications of HMD’s smartphones and the athletic caliber of the players on the Royals’ roster.
Commenting on the partnership, Ravi Kunwar, VP and CEO, HMD India and APAC, said:
Continuing our association with Rajasthan Royals for our third innings feels like coming home on the field. It’s about putting HMD right in the line of sight for fans everywhere. This isn’t just branding; it’s about sharing the Royals’ grit and connecting with cricket lovers who expect their gear to last as long as the game’s thrill. This partnership coincides perfectly with our upcoming smartphone launch, already creating noticeable pre-buzz in the target markets for the masses. Fans are buzzing about HMD’s rugged, reliable tech that matches the Royals’ unyielding spirit, bridging cricket fever with advanced innovation just in time for the big reveal.
Alok Chitre, Chief Operating Officer, Rajasthan Royals, said:
Partnering with HMD aligns perfectly with our high-energy ethos. It puts their branding where the action heats up, on every bold shot. This isn’t just a deal; it’s shared fire that amps excitement in stadiums and beyond, pulling in cricket nuts who live for that raw edge in tech and on the field. This third-year partnership opens doors to our worldwide supporters, fueling excitement that resonates far beyond the stadiums.