MotionVFX, a prominent developer of visual effects and plugins for video editors, has formally announced that it is joining Apple. According to a statement released by the company, the transition is aimed at continuing its core mission of providing advanced tools for creators and editing professionals.
Operating for over 15 years, MotionVFX has focused on producing high-quality, design-centric, and user-friendly visual effects. In addressing the transition, the company noted that its foundational principles of ease of use and design quality align closely with the product values maintained by Apple.
As part of the announcement, MotionVFX issued a statement of gratitude to its existing customer base and supporters. The company acknowledged the significant role that user feedback and community engagement have played in shaping its product development over the past decade and a half. Moving forward, MotionVFX indicated that it intends to continue serving the video editing community in its new capacity within the Apple team.
Specific details regarding the financial terms of the acquisition or how MotionVFX’s current product lineup will be integrated into Apple’s existing software ecosystem were not immediately detailed in the initial announcement.