Nuuk, a direct-to-consumer home appliance brand in India, has entered into a multi-year strategic manufacturing partnership with Zetwerk to build a scalable, high-quality, and cost-competitive manufacturing base in the country.
The collaboration is aimed at developing a manufacturing ecosystem aligned with global standards, with a focus on localisation and long-term capacity building as the company expands its operations.
Nuuk–Zetwerk collaboration: Key highlights
- Multi-year strategic manufacturing partnership
- Focus on building a scalable, high-quality and cost-competitive manufacturing base in India
- Development of a manufacturing ecosystem aligned with global standards
- Emphasis on localisation and long-term capacity building
- Zetwerk to serve as manufacturing partner for select home appliance categories
- Initial categories include fans, heaters and related appliances
- Focus on progressive localisation and scalable production
As part of the partnership, Sanjiv Rangrass, Non-Executive Independent Director at Zetwerk, has been appointed as Nuuk’s Make-in-India Advisor. The collaboration is also part of Nuuk’s broader approach to work with multiple manufacturing partners across product categories.
Roadmap to strengthen Make-in-India initiatives
The partnership will follow a structured roadmap that includes collaborative new product development, pilot manufacturing programs, and the establishment of testing and reliability facilities to support quality-focused production.
Nuuk said it plans to expand its Make-in-India manufacturing footprint across key home appliance categories to support long-term scale.
Commenting on the partnership, Gazal Kalra and Shalabh Gupta, Co-Founders, Nuuk, said,
We are building Nuuk as a new-age, design and technology-led brand in consumer appliances, where form and performance come together to create products that help improve everyday living. To do that at scale, we believe we need manufacturing in India that can match our ambition for quality, speed, and innovation. For us, Make in India is not just a tagline but a commitment to building and manufacturing in India at global standards. With the appointment of Sanjiv as our Make-in-India Advisor, it adds deep operating experience to this vision and strengthens our ability to build responsibly with quality at the core.
Speaking on the partnership, Rahul Sharma, Managing Director – Precision Business (Electronics), Zetwerk, said,
Nuuk represents a new generation of Indian consumer brands that are investing early in manufacturing depth. It is taking a long-term view on how products are designed, built, and scaled in India. The partnership reflects our shared approach towards building high-quality production in India. We believe it also highlights a commitment to developing globally competitive products from India, with an aim to build the systems and processes needed for sustained Make-in-India growth over time.