Google has announced updates to the Android ecosystem, covering billing flexibility on Google Play, a new Registered App Stores program, revised developer fee structures, and resolution of its dispute with Epic Games. The update was shared by Sameer Samat, President of Android Ecosystem.
Expanded billing options on Google Play
Google Play will allow developers to:
- Use their own billing systems alongside Google Play’s billing system within apps.
- Direct users outside their apps to complete purchases on their own websites.
The goal is to provide flexibility for developers and users while maintaining transaction safety.
Registered App Stores program
Google is introducing a Registered App Stores program to simplify sideloading for app stores that meet quality and safety benchmarks.
- Participating stores must register with Google and meet defined standards.
- Registered stores will have a streamlined installation flow for users who sideload them.
- Non-participating stores will continue with the current Android sideloading process.
The program will launch outside the United States first, with a US rollout planned subject to court approval. Google aims to introduce Registered App Stores with a major Android release by the end of the year.
Updated business model and fee structure
Google is separating billing fees from service fees and adjusting rates across regions.
Billing fee
Developers using Google Play’s billing system will pay a market-specific billing rate. In the EEA, United Kingdom, and United States, this will be 5%.
Service fees
- In-App Purchases (IAP) for new installs (first-time installs after rollout): 20%
- In-App Purchases (IAP) for transactions from existing installs (participating developers): 20%
- In-App Purchases (IAP) for transactions from new installs (participating developers): 15%
- Recurring subscriptions: 10%
New developer programs
Google is launching an Apps Experience Program and updating the Google Play Games Level Up program. These programs tie incentives to quality benchmarks across Android form factors, offering participating developers the adjusted service fee rates described above.
Rollout schedule
Updated fees will roll out in phases:
- By June 30: EEA, United Kingdom, United States
- By September 30: Australia
- By December 31: Korea and Japan
- By September 30, 2027: Rest of the world
The updated Google Play Games Level Up program and the new Apps Experience Program will launch by September 30 in EEA, UK, US, and Australia, with further regional rollout aligned to the same schedule.
Outlook
Google has resolved its disputes worldwide with Epic Games. The updates modify Android’s app distribution policies, billing flexibility, and developer fee structure. The phased global rollout through 2027 provides developers with new options and programs, shaping the future of the Android ecosystem.