Western Digital (WD) has re-launched its G-DRIVE brand, consolidating its content creator and professional external storage lineup under a single identity. The G-DRIVE brand and its “G” logo will replace SanDisk Professional branding across WD’s desktop drives, portable drives, and multi-bay RAID systems. The storage solutions are intended for photography, video production, graphic design, and audio engineering workflows.
G-DRIVE products support the full creative lifecycle, including on-set capture, real-time editing, backup, and postproduction. Products previously branded as SanDisk Professional will continue to receive full support and warranty coverage. The transition to G-DRIVE branding is expected to be completed by the end of this month.
Portable Storage
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G-DRIVE ArmorATD – Rugged portable drive up to 6TB, featuring triple-layer shock resistance, dust and water protection, and an aluminum enclosure.
Desktop Storage
- G-DRIVE – High-capacity desktop drive with enterprise-class HDD up to 26TB, providing fast transfer speeds, sustained performance, and content archiving.
- G-DRIVE PROJECT – Single-bay Thunderbolt 3 desktop drive up to 26TB for high-demand workloads.
Multi-Bay and RAID Solutions
- G-RAID PROJECT 2 – Two-bay Thunderbolt 3 RAID 0 system with field-swappable drives up to 52TB.
- G-RAID SHUTTLE 4 & SHUTTLE 8 – Transportable 4-bay and 8-bay arrays with hot-swappable drives up to 208TB, default RAID 5, and high-speed connectivity for multi-camera productions.
WD Portfolio and Support
WD continues to offer other HDD products under its color-coded portfolio:
- WD Gold for enterprise
- WD Purple for video
- WD Red for NAS
- WD Blue for PC productivity
- WD_BLACK for gaming
Products with G-DRIVE branding have already begun shipping, following WD’s transition to a standalone HDD company in February 2025.
Speaking on the launch, Darrin Bulik, Director of Product Management at WD, said:
G-DRIVE has become synonymous with dependable, high-capacity, high-performance storage for all creatives and all stages, from enthusiast to professional. By consolidating our content creator storage portfolio under this established and trusted brand, we’re honoring that legacy while leveraging WD’s industry-leading storage innovations to provide the tools creators need to bring their vision to life. This commitment ensures more product choices now, and in the future, backed by the quality and reliability that creators rely on.