Google Labs has introduced Photoshoot, a new feature within its free marketing platform, Pomelli. The update is aimed at small and medium-sized businesses that may not have the time or budget to manage professional photography and ongoing digital marketing requirements.
Photoshoot uses Business DNA, which captures a brand’s context and visual identity, along with Nano Banana image generation to transform standard product images into studio-style visuals suitable for websites and social media platforms.
Pomelli
Pomelli is a free tool from Google Labs designed to help businesses produce consistent, brand-relevant marketing materials without relying on a professional studio setup. It focuses on simplifying visual asset creation and campaign development for businesses with limited internal resources.
The platform builds a Business DNA profile based on a company’s products, tone, and design preferences. Using this information, Pomelli generates on-brand images and marketing campaigns. It supports a wide range of business types, including sellers of handmade goods, food and beverage products, and service-based businesses such as fitness or wellness studios.
Alongside Photoshoot, Pomelli introduces an updated design experience intended to help users express ideas both visually and through written prompts.
Key Features
- Photoshoot converts basic product images into studio-style visuals
- Users can start with any product photo without requiring a professional setup
- Template options include curated studio and lifestyle formats, with AI-based suggestions
- Generated images automatically apply Business DNA-based brand styling
- Images can be refined with manual edits and finishing adjustments
- Outputs can be downloaded or saved to Business DNA for future campaign use
- Improved image models provide more accurate prompt interpretation
- Editing tools allow background changes, such as replacing a background with a forest scene
- Style reference capability enables one image to be restyled using another image as guidance
- Campaign prompts can include uploaded images to guide creative output
- Product URL integration allows campaign creation based on images, titles, and descriptions from a website
- Users can generate context-based promotions by referencing a specific product page link
Availability
Pomelli, including the Photoshoot feature, enhanced image generation models, editing tools, and expanded campaign options, is available for free through Google Labs.