MakeMyTrip has announced a collaboration with OpenAI to deepen AI-led travel discovery and capture high-intent travel queries. The initiative focuses on converting conversational travel intent into structured, bookable outcomes inside the platform, enabling travellers to move more directly from discovery to booking.
Collaboration with OpenAI
As part of the collaboration, MakeMyTrip is using OpenAI APIs to power new AI capabilities within its app. These features allow travellers to transition from conversational inspiration to confirmed booking flows through an integrated interface.
The system dynamically interprets evolving travel intent and delivers structured, transaction-ready options across flights, hotels, and ancillary services. This reflects a shift from passive search visibility toward active participation in AI-led discovery, where conversational inputs are translated into bookable travel options.
MakeMyTrip’s in-app GenAI travel assistant
The integration centres on Myra, the company’s GenAI trip planning assistant built on large language model architectures combined with travel-intent data. Myra supports travellers across discovery and booking journeys through conversational interactions inside the app.
The assistant currently facilitates over 50,000 conversations daily and supports Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, Telugu, and English.
What it offers
- Conversational discovery linked directly to booking flows
- Structured flight, hotel, and ancillary service options
- Dynamic interpretation of travel intent
- Multilingual conversational interactions
- Vernacular voice capabilities to expand access
Strengthening AI-led travel planning in India
MakeMyTrip has invested in AI and machine learning for several years, embedding intelligence across the travel lifecycle — from inspiration and discovery to search, booking, and post-sales support. Its proprietary models, built on large language architectures and travel-intent data, power capabilities such as Myra, while vernacular voice features are expanding accessibility. Over 45% of queries originate from Tier-2 and smaller cities, with voice-led interactions significantly higher in non-metro regions.
Availability
The AI-powered capabilities enabled through this collaboration are being integrated into the MakeMyTrip app through Myra, allowing travellers to access conversational discovery and booking tools directly within the platform.
Speaking on the collaboration, Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip, said,
Our collaboration with OpenAI ensures that when travellers begin their journey through conversation, MakeMyTrip becomes a natural extension of that discovery process. When AI is anchored in MakeMyTrip’s proprietary travel data and deeply integrated into the marketplace, it moves beyond inspiration to deliver personalised, bookable outcomes at scale. This is about transforming curiosity into informed decisions.
Commenting on the partnership, Oliver Jay, Managing Director, International at OpenAI, said,
MakeMyTrip is using OpenAI’s APIs to make travel planning feel less like filtering and more like a dialogue, with recommendations and itineraries that reflect what a traveler truly wants. Advanced AI is not just about enterprises and how they use it internally, but how they can also reshape their consumers’ experience and engagement with the platform.