Amazon shared insights into the most asked questions by Alexa customers in India in English, Hindi, and Hinglish between January and November 2025. Queries ranged from music and podcasts to celebrity trivia and general knowledge, reflecting diverse interests throughout the year.
Top Music Trends
- K-Pop artists BTS, Jennie, and Blackpink were frequently requested.
- International artists including Taylor Swift, Justin Bieber, and Michael Jackson were also popular.
- Indian music legends Lata Mangeshkar, Shankar Mahadevan, and Kishore Kumar remained among the most asked-about.
- Frequently requested songs included APT (ROSÉ & Bruno Mars), Shaky (Sanju Rathod & G-SPXRK), Sapphire (Ed Sheeran), Saiyaara (from Saiyaara), Sahiba (Aditya Rikhari), and Golden (HUNTR/X, EJAE, AUDREY NUNA, Rei Ami & KPop Demon Hunters Cast).
- Artists most requested on Alexa and Amazon Music included Arijit Singh, Pritam, Shreya Ghoshal, Bruno Mars, ROSÉ, Lata Mangeshkar, and Kishore Kumar.
Podcast Interests
- Users requested podcasts across spirituality, true crime, fiction, education, business, and society & culture.
- Popular podcasts included The Horror Show by Khooni Monday, The Desi Crime Podcast, Finshots Daily, The Ranveer Show, Raj Shamani’s Figuring Out, The Stories of Mahabharata, and The Sadhguru Podcast – Of Mystics and Mistakes.
Music & Podcasts (Alexa and Amazon Music)
| Category | Top Requests |
|---|---|
| Songs | APT (ROSÉ & Bruno Mars), Shaky (Sanju Rathod & G-SPXRK), Sapphire (Ed Sheeran), Bum Bum Bole (Shaan, Aamir Khan, Shankar-Ehsaan-Loy & Prasoon Joshi), Aaj ki Raat (from “Stree 2”), Saiyaara (from “Saiyaara”), Sahiba (Aditya Rikhari), Uyi Amma (Amit Trivedi, Madhubanti Bagchi & Amitabh Bhattacharya), Die With A Smile (Lady Gaga & Bruno Mars), Golden (HUNTR/X, EJAE, AUDREY NUNA, Rei Ami & KPop Demon Hunters Cast) |
| Artists | Arijit Singh, Pritam, Sanju Rathod, Lata Mangeshkar, G-SPXRK, Shreya Ghoshal, Bruno Mars, ROSÉ, Shankar Mahadevan, Kishore Kumar |
| Podcasts | The Stories of Mahabharata, TED Talks Daily, The Horror Show by Khooni Monday, Kahani Suno, The Sadhguru Podcast – Of Mystics and Mistakes, Finshots Daily, The Desi Crime Podcast, The Ranveer Show, Teen Taal, Raj Shamani’s Figuring Out |
Celebrity and Sports Queries
- Alexa users frequently asked about actors, sports figures, and business leaders, including Virat Kohli, Cristiano Ronaldo, Lionel Messi, Shah Rukh Khan, Amitabh Bachchan, and Salman Khan.
- Common questions included net worth, spouse details, and height.
- Business leaders like Elon Musk, Mukesh Ambani, Gautam Adani, and Jeff Bezos were among the most asked-about for net worth queries.
People (Alexa and Amazon Music)
| Category | Requests in English | Requests in Hindi |
|---|---|---|
| Most-asked Musicians | Michael Jackson, Taylor Swift, BTS, Blackpink, Justin Bieber | BTS, Jennie, Shankar Mahadevan, Lata Mangeshkar, Kishore Kumar |
| Most-asked Actors | Shah Rukh Khan, Salman Khan, Amitabh Bachchan, Hrithik Roshan, Akshay Kumar | Shah Rukh Khan, Salman Khan, Amitabh Bachchan, Akshay Kumar, Dharmendra |
| Most-asked Sports Figures | Ravindra Jadeja, Virat Kohli, Cristiano Ronaldo, Sachin Tendulkar, Rohit Sharma | Virat Kohli, Cristiano Ronaldo, MS Dhoni, Sachin Tendulkar, Tiger Woods |
| Net Worth | Elon Musk, Mukesh Ambani, Cristiano Ronaldo, Jeff Bezos, Virat Kohli, Shah Rukh Khan, Lionel Messi, Bill Gates, Taylor Swift, Sachin Tendulkar | Mukesh Ambani, Elon Musk, Shah Rukh Khan, Virat Kohli, Salman Khan, Cristiano Ronaldo, Jeff Bezos, Amitabh Bachchan, Gautam Adani, MS Dhoni |
| Spouses | Cristiano Ronaldo, Virat Kohli, Shah Rukh Khan, Lionel Messi, Elon Musk, Hardik Pandya, Salman Khan, MS Dhoni, Ed Sheeran, Diljit Dosanjh | Virat Kohli, Salman Khan, Shah Rukh Khan, Amitabh Bachchan, Akshay Kumar, MS Dhoni, Rekha, Cristiano Ronaldo, Sundar Pichai, Dharmendra |
| Height | Virat Kohli, Cristiano Ronaldo, Lionel Messi, Shah Rukh Khan, Amitabh Bachchan, Aamir Khan, Salman Khan, Kriti Sanon, Hrithik Roshan, Sabrina Carpenter | Virat Kohli, Salman Khan, Shah Rukh Khan, Aamir Khan, Amitabh Bachchan, The Great Khali (Dalip Singh) |
General Knowledge Questions
- Users asked about political leaders, geography, and population.
- Frequently asked questions included “Alexa, who is the Prime Minister of India?”, “Alexa, दिल्ली की Chief Minister कौन है?”, and “Alexa, who is the President of the United States?”
Outlook
In 2025, Alexa in India was widely used for music, podcasts, celebrity trivia, and general knowledge. These trends show growing reliance on voice assistants for information. Alexa is expected to continue expanding content and multilingual support to meet diverse user interests in India.